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Immortals acquire previously defunct Brazilian esports brand MIBR

Signs non-endemic sponsors Tinder and Betway as part of the deal

International esports organisation Immortals has this week announced the acquisition of previously defunct Brazilian esports brand MIBR.

Despite having been a very successful Counter-Strike: Global Offensive team, and the first Brazilian team to win a major esports world championship, MIBR fell silent for several years after announcing in 2012 it would be sponsoring any more CS:GO teams.

In 2016, MIBR said it would be returning with a new team, but it failed to materialise; rumours around an immortals acquisition of MIBR have been circulating ever since.

Filling the ranks of the new MIBR team is a roster of former SK Gaming players from Brazil who will relocate to Los Angeles to train and practice on the Immortals Campus.

As part of the deal, Immortals also revealed it has signed two major sponsors for the new MIBR team with non-endemic brands Tinder and Betway, joining existing partners Razer, K-Swiss, and Mountain Dew.

"Brazil is incredibly passionate about esports, and this acquisition allows us to foster further esports growth in what we believe is still a relatively untapped market in Brazil and throughout South America," said Noah Whinston, CEO of Immortals and MIBR.

"The MIBR brand creates a direct link to Brazil's national pride and sports and entertainment culture. We are eager to invest in the Brazilian esports scene and to create a platform for the region's amazing professional esports talent to continue to excel and dominate."

Ari Segal, President and COO of Immortals and MIBR, added: "The pace of change in esports continues to accelerate and over the last several months, triggered in part by the repeal of PASPA, we see continued acceptance and adoption of legalized gambling in esports and around the world.

"Establishing Betway as a founding sponsor of MIBR delivers professionalism and legitimacy to the esports gambling market in a way that most other names in this category could not."

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Ivy Taylor: Ivy joined in 2017 having previously worked as a regional journalist, and a political campaigns manager before that. They are also one of the UK's foremost Sonic the Hedgehog apologists.
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