IGN Entertainment Retains Creative Artists Agency To Extend Brand Into Media, Entertainment Channels
BRISBANE, Calif. - May 4, 2005 - IGN Entertainment, the leading gaming information network has retained Creative Artists Agency (CAA), the world's leading entertainment agency, to facilitate the development of television projects based on IGN's brand and gamer lifestyle content. IGN will provide television networks with new and engaging programming for the difficult-to-reach 18-34 year old male demographic.
In addition to broadening IGN's own audience base, this effort would provide television networks new, engaging programming for the often difficult-to-reach young male demographic. IGN Entertainment's flagship website, IGN.com, reaches the highest concentration of 18-34 year old males online, according to Nielsen//NetRatings @Plan Spring 2005 release. IGN Entertainment's network of media properties reaches an audience of more than 24 million unique visitors worldwide.
"IGN is one of the biggest names in video gaming," said Larry Shapiro, co-head of CAA's Games department. "The unique combination of their brand within gaming, their gaming and entertainment content, and the size of their audience will create terrific opportunities in television, music, live events, and other areas."
"IGN is broadening its reach beyond the Internet and into new media and entertainment channels," said Richard Jalichandra, VP of Business & Corporate Development. "CAA's expertise and leadership in the industry will provide invaluable guidance as we expand into mainstream entertainment."
About IGN Entertainment
IGN Entertainment operates many of the Internet's leading destinations for video gaming, entertainment and community targeted at teens and 18-34 year-old males. The company's properties include IGN.com, GameSpy, Rotten Tomatoes, FilePlanet, GameSpy Arcade, GameSpy Arena, Direct2Drive, TeamXbox, 3D Gamers, more than 70 community sites and a vast array of online forums. Collectively, these properties reached 24 million users worldwide* in the month of March 2005, according to Internet audience measurement firm comScore Media Metrix. IGN Entertainment is also a leading provider of technology for online game play in video games. The company's paid content, download and game play services are among the most popular game-related subscriptions available on the Internet. The privately held company has its headquarters in the San Francisco Bay Area, with offices throughout the U.S.
About CAA
Creative Artists Agency is a talent and literary agency with offices in Beverly Hills, Nashville, New York and Beijing. CAA represents the most creative and successful artists working in film, television, music, theatre, and video games, and provides a range of strategic marketing services to corporate clients. The agency serves as the access point throughwhich artists, consumers and global brands intersect to create, acquire and sell entertainment properties, and to enrich entertainment and brand experiences. CAA has an equity relationship with Shepardson, Stern and Kaminsky, a strategic communications consulting firm. Additionally, leading market research and trend forecasting company The Intelligence Group/Youth Intelligence is a division of CAA.
*Worldwide data cited herein represent an aggregate of 32 countries reported by comScore Media Metrix on a monthly basis.
IGN Entertainment, IGN.com, GameSpy, Rotten Tomatoes, FilePlanet, Direct2Drive, GameSpy Arcade, GameSpy Arena and TeamXbox are trademarks of IGN Entertainment. Other trademarks and copyrights mentioned are the properties of their respective holders.