HMV launches in-store games magazine
HMV has underlined its commitment to the games market with an in-store magazine produced by Future Plus
Entertainment retailer HMV has underlined its commitment to the games market with an in-store magazine produced by Future Plus.
The first issue of HMV Games will benefit from a print run of 150,000 copies and be available at the end of the month from all 230 UK and Ireland stores.
"We've been saying for some time now that we're totally serious about games, and this new publication will underline the strength of our commitment and, I trust, will further bolster our specialist credentials - both to core gamers as well as to more mainstream games purchasers," commented Tim Ellis, head of games at HMV.
The 40-page magazine will include money-off vouchers to be redeemed in-store, as well as gaming content for all major consoles.
Simon Tapscott, account director for Future Plus added: "We are delighted to be working with HMV and look forward to helping them increase their share of the competitive games retail market ahead of the transition to next-generation consoles."