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Hitman 3 recoups project costs in under a week

"This puts us in a really good place"

Hitman 3 is already profitable, IO Interactive has announced.

The stealth game launched last week, immediately shot to the top of the UK charts, and it has recouped its development costs in under seven days.

"We have been really happy with the Hitman 3 journey," says IO Interactive CEO Hakan Abrak.

"It has been a labor of love between our fans and everyone at the studio. As the developer and publisher, we are immensely proud that we can say Hitman 3 is already profitable. We have recouped the total project costs in less than a week. That puts us in a really good place and allows us to confidently move forward with our ambitious plans for future projects."

Hitman 3 is the first full game in the series that was self-published by the studio, and Abrak tells GamesIndustry.biz that keeping marketing and PR close to the development team has been a huge benefit.

"We've been able to create a game that our players will love and bring it to them in the most direct way possible; developed and published by IOI," he tells us. "Having that focus early on has kept us on a path that we all believed in. Everyone at the studio was behind the vision for the game and they know the Hitman universe better than anyone.

"That combination makes us very effective as a publisher because we have our creative and development teams working closely with publishing and marketing throughout the entire project. We need that collaboration because we all want to create a quality product.

"We demand of each other that our games are hand-crafted, meticulously detailed and unique. At this point, we'd be doing our community a disservice if we delivered anything less than that. They're used to us setting a really high bar for quality and memorable experiences, so we keep that mentality at the front of our mind, not only for Hitman but also our future projects."

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Christopher Dring avatar

Christopher Dring

Head of Games B2B

Chris is a 15-year games business veteran. He spent nine years at UK business weekly MCV, including five years as editor. He joined GI in 2016 and oversees editorial, sales and events worldwide. He is the architect behind Best Places To Work Awards and GI Live. And is a tiny bit obsessed with market data. He also writes for Doctor Who Magazine. Because Doctor Who is awesome.