Hello Kitty Online

Commercially launched in Singapore and Malaysia, with plans to celebrate Hello Kitty's 35th birthday (can you believe?) on November 1st.

News by GamesIndustry International Contributor

Published on Oct. 15, 2009

Singapore, 15th Oct 2009 – Oriented Games, an online game publishing unit of ACE Market listed Oriented Media Group Berhad, today announced the commercial launch of Sanrio Digital’s Hello Kitty® Online in Singapore and Malaysia. Hello Kitty Online is the highly anticipated massively multiplayer online role-playing game (MMORPG) of the popular Sanrio franchise, available to users in Singapore and Malaysia from the portal www.gloot.net as well as major games retail outlets.

November 1, 2009 will mark Hello Kitty’s 35th birthday, and the occasion will be celebrated in style in the virtual world of Hello Kitty Online. Several new quests and special events will be rolled out to commemorate the birthday of the world-famous cat.

Hello Kitty Online combines the massive popularity of online role-playing games with social networking, transporting players to the adorable virtual world of Hello Kitty and other popular Sanrio characters like Badtz-Maru, Dear Daniel, MyMelody and more. Hello Kitty Online’s combination of social tools, gaming, problem solving, and exploration will stimulate the development of a vibrant online community.

Earlier this year, the Founders’ Beta and Commercial Preview trial runs of Hello Kitty Online for Singapore and Malaysia received overwhelming responses from the gaming community and Hello Kitty fans.

Hello Kitty Online is free-to-play, supported by an Item Mall based on micro-transactions that allows players to enhance their experience using loyalty points as well as cash points. Items available for purchase in the Item Mall include character clothing and equipment, unique pets, houses, farms, customization options, and more. Cash points can be purchased online or redeemed with prepaid game cards available at various retail outlets. Loyalty points are earned simply by using the various free services at the integrated Hello Kitty Online community site, sea.sanriotown.com.

The commercial launch of Hello Kitty Online introduces two new zones: Beijing and Paris have been added to the existing world map that also includes Sanrio Harbour, Florapolis, and London, with additional zones to be added in future free content updates.

To promote the commercial launch of Hello Kitty Online, a series of events have been planned for both Singapore and Malaysia, with free in-game items and door-gifts to be distributed at these events in preparation for Hello Kitty’s 35th birthday celebrations. Gamers and fans are encouraged to register on gloot.net to be informed of such events.

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About Hello Kitty Online

Hello Kitty Online, developed by Sanrio Digital ( www.sanriodigital.com), is the official massively multiplayer online role-playing game (MMORPG) of Hello Kitty and friends, and the first MMORPG to integrate social networking web services into the game experience. In addition to standard features such as customizable avatars, guilds, skill systems, and player economy, Hello Kitty Online offers a social networking platform including blogs, video sharing, email, and other social communication features providing a brand new experience and an engaging social aspect centered on the magical and cute online world of Hello Kitty.

About Gloot.net

Headquartered in Singapore, Gloot.net is a fast growing online games portal that focuses on publishing premium branded PC online games in Southeast Asia, especially the Massive Multiplayer Online Role Playing Games (MMORPG) genre. Gloot.net is the official exclusive publisher of Hello Kitty Online for Singapore and Malaysia. Hello Kitty Online is a much coveted MMORPG title that has received overwhelming response worldwide.

Gloot.net is operated by Oriented Games, a subsidiary of publicly traded Oriented Media Group (MESDAQ: Omedia, 0018). Oriented Media Group is a leading digital entertainment firm in Southeast Asia with extensive resources and operational experience in interactive media, social networking platform and Internet ad-serving technologies. Armed these various value propositions, Oriented Games is poised to become a new force to be reckon in the online PC gaming industry of Asia.

For more information, please visit consumer PC online games portal www.gloot.net or corporate website www.omedia.asia

About Sanrio Digital

Sanrio Digital is a joint venture between Typhoon Games (HK) Ltd. and Sanrio Wave Hong Kong Co., Ltd. Sanrio Digital is responsible for the expansion of Sanrio intellectual property assets into various digital and online media, leveraging an extensive library of original material that includes world-famous brands such as Hello Kitty, Badtz Maru, My Melody and others. Sanrio Digital is the developer and global publisher of Hello Kitty Online. For more information please visit www.sanriodigital.com.

Issued by Oriented Games Pte Ltd / Oriented Games Sdn Bhd

Media Contact:

Oriented Games Pte Ltd

Jennifer Chia

Phone: +65 9694 6133

jennifer@omedia.asia

Red Dawn Communications Pte Ltd

Florence Ang

Phone: +65 9691 1404

florence@reddawnpr.com

RAPR Mileage Communications Sdn Bhd

Kamil Azhar / Rachelle Cheah