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GuildCafe Gives Gamers A New Platform With Unique PlayerVox Feature

Online Gaming's Social Network Introduces a Member-Directed Online Magazine to Highlight the Community's Game Savvy

Cambridge, MA - March 28, 2007 - GuildCafe Entertainment Inc., operator of the world's first social network for online gamers, has launched PlayerVox, an online magazine shaped by the members of the GuildCafe community and editorially overseen by experts in online gaming culture. Providing gamers with the opportunity to voice their opinions on topics of interest and to submit nominations for interview ideas emphasizes GuildCafe's ongoing commitment to creating means for players to impact and influence the MMO industry.

Members of GuildCafe now have the functionality and support to post comments on issues of online gaming that they would like to see PlayerVox explore, and editors track comments to gauge the most popular topics on which to create upcoming articles. At launch, PlayerVox features sharp and shrewd remarks by Hugo Award-winning science fiction novelist, Charlie Stross, who insightfully outlines his outlook for online gaming, ranging from predictions on what to expect over the next year to how society and evolving approaches to entertainment will mutually impact each another come 2032. Stross, who is the author of the upcoming novel Halting State, is the first of many accomplished writers to contribute to PlayerVox.

Interviews with leaders of significant guilds will also be a recurring feature of PlayerVox. As the guildmaster of one of the oldest and largest guilds today, Dragons from The Syndicate® was a natural choice for the first edition of World Class Guilds to talk about the challenges of leading 600 members for more than a decade. All GuildCafe members are highly encouraged to participate in nominating leaders who deserve spotlighting in World Class Guilds.

Additional content published at PlayerVox's debut include the essay "Anatomy of an MMORPG," an overview of how modern games are designed, built, and operated, and a discourse on a particular subgenre of MMORPGs entitled, "Dynamic Worlds." A regular column about guild management is also launching within PlayerVox, with the initial article analyzing in-game guild recruiting advertisements.

Guild and clan members who are interested in submitting nominations for leader interviews or in learning more about PlayerVox may visit www.guildcafe.com/Vox. Non-members can complete a simple registration for a free account.

About GuildCafe Entertainment Inc.

GuildCafe was founded to give online gamers a space where the content is created for them, by them. It is GuildCafe's mission to be a premiere online community, uniting all members of the multiplayer universe on a Web 2.0 platform so they can express their gaming alter-egos and share information with one another. Based in Cambridge, Massachusetts, GuildCafe was formed by a team of highly experienced online media and computer games veterans. More information is available at: www.guildcafe.com/company.

CONTACT:

Jenn Nylund / Dana Jongewaard

Kohnke Communications for GuildCafe

415.777.4000

jenn@kohnkecomm.com / dana@kohnkecomm.com

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