Skip to main content

Glu Announces Deal to Bring "Age of Empires III" to Mobile Phones Worldwide

Leading Mobile Games Publisher to Develop and Publish Another Microsoft Game Studios Title for Mobile


SAN FRANCISCO, Calif. - March 5, 2007 - Today at the Game Developers Conference 2007, Glu Mobile, a leading global publisher of mobile games, announced an agreement with Microsoft (NASDAQ:MSFT) to develop and publish a mobile adaptation of "Age of Empires® III", based on the award-winning real-time strategy (RTS) franchise for the PC developed by Ensemble Studios and published by Microsoft Game Studios. Through the agreement, Glu has secured worldwide rights to develop and publish a new mobile game based on "Age of Empires III", the third installment in the series that has sold a staggering 16 million copies worldwide.

"We're excited to partner with Microsoft on another of their most valued brands," said Jill Braff, general manager of North America, Glu Mobile. "Age of Empires is one of the highest-rated and best-selling RTS franchises on the PC, and we look forward to working with Microsoft to replicate that success on mobile."

This publishing partnership builds on the existing relationship between Glu and Microsoft through which Glu developed and published Project Gotham Racing® Mobile, which launched worldwide earlier this year. "Age of Empires III" for mobile phones is scheduled to launch worldwide in 2008.

"Glu's passion and experience with mobile games is well-known, and we're happy to extend our relationship with Glu and see the 'Age of Empires III' experience made available to a new audience," said Sandy Ting, Director of Business Development for Microsoft's Interactive Entertainment Business.

About Glu Mobile

Glu is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and the Ancient Empires franchise, and titles based on major brands from Atari, Harrah's, Hasbro, Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based in San Mateo, California and has offices in London, Hong Kong, France, Germany and Brazil. Consumers can find high quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at

GLU MOBILE, GLU, and the 'g' character logo are trademarks of Glu Mobile. All other names and trademarks are trademarks or registered trademarks of their respective owners.

Microsoft, the Microsoft Game Studios logo, Age of Empires, Ensemble Studios and Project Gotham Racing are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

Press Contacts:

Kathy de Leon

Glu Mobile


Asam Ahmad

Glu Mobile EMEA

+44 203 100 1174

Read this next avatar GamesIndustry International is the world's leading games industry website, incorporating and