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Genshin Impact becomes biggest international launch for a Chinese game

The free-to-play RPG is the second top-grossing app on iOS in China, only beaten by the Chinese version of TikTok

MiHoYo's Genshin Impact has become the biggest international launch for a Chinese game to date.

The South China Morning Post reported that the free-to-play RPG had 110,000 concurrent viewers on Twitch only a few hours after launch, making it more popular than Fortnite at the time.

The mobile, PC and PS4 game has already become the second top-grossing app on the iOS App Store in China, according to Qimai Data, only beaten by ByteDance's Douyin -- which is the Chinese counterpart of TikTok. The analytics firm estimated that Genshin Impact had already made $1.84 million on Apple's OS at the time of writing.

MiHoYo's game benefited from record international pre-orders as well, with 5.3 million people pre-registering on its website outside of China, while that number reached 16 million in the territory, across all platforms.

MiHoYo co-founder Liu Wei previously reported that the title had a development and marketing budget of over $100 million, The South China Morning Post noted. The developer's previous titles have collectively generated over 40 million installs and $760 million in consumer spending, the publication added.

Genshin Impact launched on September 28, and immediately drew attention to its anti-cheat program, which would run in the background even after exiting the game or uninstalling it. The studio addressed the issue swiftly, and tweaked the program the following day.

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Marie Dealessandri avatar
Marie Dealessandri: Marie joined in 2019 to head its Academy section. A journalist since 2012, she started in games in 2016. She can be found (rarely) tweeting @mariedeal, usually on a loop about Baldur’s Gate and the Dead Cells soundtrack. GI resident Moomins expert.
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