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Gears of War 2

The advert track ("How It Ends" by Devotchka), a remix and the video of the ad on iTunes for 79p.

LONDON - 28 November – Xbox 360™ today announces that fans of the smash hit blockbuster Gears of War 2 can further immerse themselves in the GOW2 experience by enjoying the alternate soundtrack this Christmas.

Following on from the “Mad World” TV advert that accompanied the first game, Xbox has again delivered an emotive, cutting edge TV ad for Gears of War 2 with “Last Day”. Invoking the emotion and desperation of humanity’s last stand against overwhelming odds, the ad uses the track “How It Ends” by Colorado-based band Devotchka.

To celebrate the tremendous success of the game, Xbox is offering the original track, an exclusive remix, and the original TV spot all for the incredible value of 79p, available for download from iTunes from Monday 1st Dec 2008.

Stephen McGill, Head of Gaming & Entertainment, Microsoft UK, commented “Due to the incredible success of the game in the UK and the insatiable demand for all things GOW2 from fans of the franchise, we’re thrilled to be able to offer consumers the chance to enjoy the track from the new TV ad campaign “How It Ends” as a bona fide single release”.

Gears of War 2 is the biggest Xbox 360 exclusive this Christmas and provides an epic, adrenaline-fuelled rollercoaster ride that expands upon the original game’s themes of loss, hope and survival. On its opening weekend GOW2 sold over 2 million copies worldwide, becoming one of the biggest video game launches of all time.

Xbox 360 delivers the biggest blockbuster entertainment experiences through a combination of High Definition movies, music and games – a perfect fit for the Gears of War 2 and Devotchka collaboration.

For more information head to

“Gears of War 2” is rated 18 by the BBFC and is now available exclusively on Xbox 360 with an Estimated Retail Price of £44.99 for the Standard Edition and £49.99 for the Limited Edition. For the latest information, please visit


For press information, please contact:

Seema Parmar / 020 3047 4001 /

Nik Thakkar / 020 3047 4087 /

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