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GC Asia 2009

Artificial Life's Eberhard Schoneburg to discuss iPhone gaming.

GCA Games Convention Asia

GC Asia Conference (GCAC)

Suntec Singapore International Convention

& Exhibition Centre

(September 17-20, 2009)

Los Angeles / Hong Kong, September 10, 2009 - CEO Eberhard Schoneburg of Artificial Life, Inc., (OTC BB: ALIF), (, will be participating in a panel discussion on the iPhone as a gaming platform and delivering a 1-hour lecture about the company's innovative cross-platform technology - MoPA-TV™, at the Games Convention Asia Conference (GCAC) 2009. The conference will be held from September 17-18, 2009, at the Suntec International Convention and Exhibition Centre in Singapore.

The GCAC, part of the Games Convention Asia (GCA) event, is the only game developer conference in the Asia-Pacific region which allows developers and industry experts to exchange knowledge and know-how in panels and lectures, and to expand their international networks of business connections.

Founded in 2007, the GCA is the Asia-Pacific region's only business platform for developers, publishers, distributors, manufacturers and service providers of the games industry, focusing on interactive entertainment, infotainment, edutainment, hardware and the latest server technologies. The event, consisting of four pillars - exhibition, business center, matchmaking area and the GCAC, attracted more than 92,000 visitors in 2008. For additional information about the Games Convention Asia Conference 2009, please visit:

Mr. Schoneburg will take part in the panel discussion on "iPhone as a third Platform for Games" from 11:00 AM to 12:00 noon on Friday September 18 in Room 305 in the conference area at Level 3. His lecture on "Mobile Participation TV" for the mobile section is scheduled later in the day from 4:00 to 5:00 PM at the same venue.

MoPA-TV stands for "Mobile Participation Television". It is a format that allows TV viewers to appear on a live TV show as 3D avatars, and to participate and interact with the show in real time by using text messaging or by visiting a Web/WAP site from their mobile phones. At the GCAC, Mr. Schoneburg will introduce this new technology at the conference as a case study, share the story of its success, and highlight the creative and technical process behind the creation and development of the technology. For further descriptions, visuals and demo video clips of MoPA-TV, please visit

"The Apple iPhone and iPod touch have brought a new entertainment platform to the market and we are pleased to have released many exciting and successful games and apps over the past year. At the same time, we are very proud to say that our MoPA-TV technology is creating a new era of interactive mobile gaming and we are confident of its potential after several successful launches globally. I look forward to presenting our innovative cross-platform technology to the industry, and sharing my views on iPhone gaming and also the future of interactive mobile entertainment at the GCAC," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

(iPod is a trademark of Apple Inc., registered in the US and other countries. iPhone is a trademark of Apple Inc. App Store is a service mark of Apple Inc.)

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB: ALIF) is a public U.S. corporation headquartered in Los Angeles, with its production center in Hong Kong and additional offices in Berlin (EMEA headquarters) and Tokyo. As a leading, full-service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, content and business applications, Artificial Life provides 2D and 3D multi- and single- player rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit and

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed o r implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and unce rtainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on February 9, 2009. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

Artificial Life PR & IR Contact:

Annie Lau

(+852) 3102 2800

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