The ten man team that is gamification service CrowdTwist has secured $6 million in its first round of funding, lead by SoftBank Capital and Fairhaven Capital.
The New York company's clients include JCPenney, Sony Music, Live Nation and Zumiez.
"Loyalty is no longer focused on a singular transactional moment and transactions are no longer strictly monetary," CEO and co-founder Irving Fain told GamesBeat.
"Consumers are tweeting, posting, sharing to social streams, walking into stores, checking in on FourSquare. All of these actions have value in today's world."
CorwdTwist also said its gamification strategies have increased the average purchase size by 30 per cent, and pay views by 450 per cent.
CrowdTwist was founded in 2009 by Fain, Michael Montero and Josh Bowen. Fain and Bowen had previously worked at Clear Channel Radio Digital.