Gamestation will be the official retail partner of the Edinburgh Interactive Festival, taking pace over August 10-16.
The UK retailer will feature a shop in the consumer-focused 'free gameplay site' at this year's festival, where exclusive offers will be made available to attendees.
"We are proud to be at the Edinburgh Interactive Festival for the fourth year running, as this year it will be bigger and better than ever before," said Gamestation's marketing coordinator, Dean Shaw.
EIF chairman, Chris Deering, added: "We are delighted to welcome back Gamestation this year as a key partner of the Edinburgh Interactive Festival."
"The festival is a fantastic opportunity to build visibility within a wider cultural arena that celebrates the talent and creativity from all with a common interest in video games."