The Eurogamer Expo and GamesIndustry.biz Career Fair have opened their doors to the public as part of this year's London Games Festival, with visitors quickly filling the Old Truman Brewery on Brick Lane.
With a host of unreleased titles ready for people to sample, as well as recruitment representatives from a number of key developers, publishers and education institutions on hand to offer advice, early signs for success were strong.
One exhibitor, Qantm College, was delighted to be part of the Career Fair once again this year.
"Based on last year - which was a brilliant success for us - we're looking to get interested students, maybe people who have studied a different degree, or vocational degree or something, who are now interested in specialising, or people who are now interested in our iPhone course," said Nic Oliver, head of Qantm in the UK.
"It's also nice for people that are coming to the Eurogamer Expo to see that the world of games is pretty lucrative, and they can actually get a good career in it," he added.
And he added that since last year's event the company has been busy building on its presence in the UK.
"Well, the highlights include the world's first iPhone course, which a lot of people have heard about now, and we've got a couple of others up our sleeves," he said. "But the main highlight is still the one year games diploma, and our head lecturer Jason is here at the Career Fair ready to talk to people about it.
"And then also the up-and-coming short courses and modules we'll be running, for industry people mainly."
The GamesIndustry.biz Career Fair and Eurogamer Expo is running today and tomorrow in the capital's festival of videogames.