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Gameloft gets a Boost with new US partnership

Mobile games publisher and developer Gameloft has signed a partnership deal with Boost Mobile, a telecommunications company that develops and distributes wireless products for the youth market.

As a result, Boost's 1.2 million customers will have the option to purchase and download a wide range of Gameloft titles, including Might and Magic, Prince of Persia, Splinter Cell: Pandora Tomorrow and Vijay Singh Pro Golf 2005. Prices will range from $2.99 to $6.49.

According to Gameloft, the youth market makes up a significant percentage of the company's target audience. The new agreement is designed to complement current marketing strategy and expand the distribution network.

"We're very excited to be partnering with a premier wireless provider like Boost Mobile," said Gameloft president and CEO Michel Guillemot.

"This agreement will enable Gameloft to further expand into the North American mobile gaming market and reach youth consumers whose buying power has increased considerably."

Established in 1999, Gameloft creates games for mobiles equipped with Java, Brew or Symbian technology and has a distribution network in over 65 countries. The company predicts that the number of compatible handsets will exceed one billion units in 2007.

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Ellie Gibson

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Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.

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