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Gamebryo

Chosen by Shanghai-based Radiance Software to developer Beach Volleyball Online and Go-Go Racer.

Shanghai, China – September 30, 2009 - Radiance Software (Shanghai) Co. Ltd. announced a partnership today with Emergent Game Technologies for the use of Emergent’s development products, including Gamebryo® and Gamebryo LightSpeed™, the cutting edge game development system. Radiance, a leading game operator and developer in Shanghai, used Gamebryo to develop the recently launched Beach Volleyball Online, and for the upcoming free to play online kart game, Go-Go Racer.

“Gamebryo is Radiance’s technology of choice because it’s proven and currently used by some of the biggest studios in China. In my past experience at a large studio in China we used Emergent’s tech and created numerous games with this flexible technology,” said Monte Singman, CEO of Radiance Software. “An added advantage is that Emergent has used their network to introduce our games to potential publishers which has expanded our breadth of exposure to the international games market. We are extremely happy with the continued support to our business, even after the sale, which is the true test of a partnership rather than just a vendor/customer relationship.”

Emergent’s roadmap reflects the technical needs of the global development community, incorporating feedback into product offerings, community efforts and the samples built to support studio partners. Gamebryo provides Radiance with a seamless and efficient framework coupled with the ability to quickly incorporate in-house and other third-party tech. The recent launch of LightSpeed brings studios the ability for rapid prototyping, iteration and development. Emergent’s technologies are powerful and flexible enough to create any game genre on any game platform, saving time and money to improve game play, graphics and the overall quality of each title.

The soon-to-be-launched Go-Go Racer is a casual, 3D off-road racing game with one-of-a-kind style and serious speed. Compete in eye-popping races for car parts, medals, and above all else, fame. Players can race in head to head challenges, participate in team races, or establish the fastest racing time to declare superiority. Featuring customizable avatars, top-notch graphics and ultra-tight kart racing, Go-Go Racer is certain to be a hit title all over the world. Be sure to sign up for the upcoming beta at GamersFirst.com: http://www.gamersfirst.com/gogoracer/

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About Radiance Software

Radiance Software is a leading mobile, console and online game developer in China. Founded in 2005 in Shanghai, it is focused on innovation and effective centralized management. As an industry leader, Radiance uses state of the art technologies and employs highly qualified staff. Under the leadership of senior management possessing decades of overseas experience, the company is dedicated to producing triple A games of diverse genres to cater to the markets in mainland China, Taiwan, Korea, Japan, South-East Asia, Europe and the US. More information is available at http://www.radiance.cn

About Emergent Game Technologies

Best known for its industry-leading 3D game engines, Gamebryo and Gamebryo LightSpeed, Emergent's technologies have been selected by studios around the globe to bring nearly 300 titles across more than 15 genres to market, including Game of the Year award-winning titles like The Elder Scrolls IV: Oblivion, as well as critically acclaimed titles like Warhammer Online: Age of Reckoning, Civilization Revolution and Bully. Emergent is driving "The New Face of AAA," allowing studios to focus on innovative gameplay by enabling rapid prototyping, rapid iteration and rapid production with real-time on-target updates for Xbox 360, PLAYSTATION 3 system, Wii and PC. As part of the international development community, Emergent provides world class support and technologies evolved from deep relationships with its developer partners.

Emergent is headquartered in Calabasas, California, and has offices in Chapel Hill, NC; Austin, Texas; London; Tokyo; China and Korea. To learn more, please visit www.emergent.net

Emergent, LightSpeed, Gamebryo and related logos are trademarks or registered trademarks of Emergent Game Technologies, Inc., or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.

Copyright © 2009 Emergent Game Technologies, Inc.

Emergent Media Contacts:

Tracie Snitker

Reverb Communications

tracie@reverbinc.com

(209) 586-1495 x104

Casey Lynch

Reverb Communications

casey@reverbinc.com

(209) 586-1495 x102

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