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GAME plans UK consumer show

High Street retailer commits to Birmingham NEC event in September

High Street retailer GAME is to hold a consumer-focused games show this year at the NEC in Birmingham.

The event was announced last night at the video game BAFTAs, and set to take place September 16-18.

According to CVG, managing director Martyn Gibbs said that the show "is not a money-spinning venture" and is designed to bring new games to consumers before release.

A number of other retailers have tried to establish a consumer event in the UK. Play.com hosted an event in 2008 and HMV got as far as selling tickets for a London show in 2009, before moving dates and eventually cancelling.

HMV now sponsors the Eurogamer Expo, a consumer focused show for more than 30,000 people and set for September 22-25 this year at Earls Court.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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