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Game Frontier, Organisers Of UK Electronic Sports World Cup Sign Deal With Propeller TV For UK Finals

Game Frontier, the UK licensee of this summer's Electronic Sports World Cup (, has signed a deal with Propeller TV (on SKY channel 195) to create content for the professional gaming world's annual highpoint. The association will see Propeller TV create dedicated programming for the UK finals - which are to be staged in early June - and help pre-promote the event's regional heats and finals through trails and placement through its website (

Jaffer Mir, Managing director of Game Frontier believes that this deal will provide a significant platform to help further cement electronic sports as a new cultural phenomenon: "Having a dedicated television programme on the UK finals of the ESWC is going to allow us to really get under the skin of this emerging new sport - from delivering profiles on the game's colourful characters to providing TV exposure for our growing portfolio of partners and sponsors. It's going to take the sport on to new levels of interest and exposure".

Propeller TV CEO Simon Couth also feels that one of the key challenges is to bring the sport to life for the viewing public: "We will be creating a package that is ultimately compelling for the dedicated, as well as, the brand new e-sport viewer. We are really excited about telling the human story behind the event's national finals - celebrating the athlete's highs and lows as they experience wins and suffer defeats, through expert commentary and a production team that is truly in tune with this exciting new sport. This is the sort of innovative new programming that propeller is all about."

About Game Frontier:

Game Frontier - is a technical consultancy specialising in the production and stage management of digital entertainment events. With over five years of expertise in the Electronic Sports arena, Game Frontier has helped popularise the concept of a World Cup as part of a unique global network of strategic Electronic Sports World Cup partners. Game Frontier has also managed many other international gaming events including the LG Cyber Cup in Dubai (2002, 2003) and is making significant inroads in the Middle East market, based on its 3E philosophy of enterprise, efficiency and expertise.


Main Contacts:

PR/Media - Gary Bradshaw, Radiator PR
Tel: +44 (0) 20 7404 8264

Game Frontier Ltd - Jaffer Mir (Managing Director)
Tel: +44 (0)870 4202424

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