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Former THQ exec launches marketing agency for indies

Surprise Attack goes live with four Australian clients

Chris Wright, formerly THQ Australia's marketing director, has launched a new marketing agency to support independent game developers.

Surprise Attack is up and running with campaigns for developers The Voxel Agents, Bane Games, Pixel Elephant and Small Green Hill, with no cost until January 2012.

"As someone about to enter their fourth decade of gaming, I'm incredibly inspired by the current surge of independent development," commented Wright. "With this new breed of developers, comes the need for a new breed of support services.

"Our job is to make their games a success and let the developers focus on making fantastic and fun experiences, secure in the knowledge their output will receive the marketing support it so deserves."

As well as THQ, Wright has also worked on marketing campaigns for Sega, Capcom and Microsoft. Surprise Attack will help with all aspects of marketing from game positioning to analysis and advertising.

"We continue to grow and learn as creative game developers, but we still don't know marketing," added Simon Joslin, creative director at The Voxel Agents. "Chris will fill the void with research, strategy and product launch experience. It looks like a perfect match."

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.