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FOG Studios Signs Emerging Interactive Multi-Platform Developer Hotrocket

Alberta-Based Hotrocket Joins FOG Studios' International Portfolio of Clients

EDMONTON, Canada - June 20, 2007 - FOG Studios, the world's first and most successful interactive representation agency, has announced that they have signed an exclusive agreement with Hotrocket, an interactive firm based in Edmonton, Alberta. FOG Studios will work closely with Hotrocket to develop new multiplatform interactive entertainment concepts with FOG's network of international brands and studios.

Hotrocket's profile has quickly risen over the last year, gaining industry attention with their original multiplatform kids' property, "C.I.E.", produced through their production company, Rocketfuel. In 2006, the company was named "Most Promising New Company of the Year" at the Canadian New Media Awards. In 2007, their project was 1 of 2 Canadian projects supported by the TELUS Innovation Fund, which invests in groundbreaking forms of digital entertainment. The project also won the international "Pitch It!" competition at the KidScreen Summit in New York, the world's top kids' entertainment industry event.

FOG Studios CEO Ed Dille says, "With today's audiences becoming increasingly connected and mobile, Hotrocket's highly creative focus on multiplatform entertainment and their entrepreneurial business model is an excellent fit for our network of international clients, brands and partners. We're very excited to be working with them at this stage in their company's development."

"Not only are we already being connected to leading brands and creative properties, FOG is enabling us to focus on what we're most passionate about," says Hotrocket CEO Ken Bautista. "We're all about creating compelling, narrative-driven experiences that connect with audiences of all ages on the web, on mobile phones, in the living room, and in real locations."

Hotrocket President Jason Suriano adds, "We've been working refining our creative process and business strategy over the last few years. This relationship with FOG helps us to execute that process and strategy more quickly and effectively." He continues, "FOG also connects us to a worldwide network of developers, publishers, and agencies that immediately strengthens our abilities."

About FOG Studios

FOG Studios has been responsible for the creation of over $3 Billion dollars of revenues for its clients and customers via the placement of over 5,600 interactive titles into the international marketplace since 1979. The world's first and most successful interactive representation agency, FOG exclusively represents independent videogame development studios, brands and intellectual property owners, and service providers to the interactive entertainment industry from around the world. FOG creates opportunity for its exclusive list of clients on all platforms from cellular phones to next generation console games by packaging intellectual property rights with the developers and resources necessary to bring them to market, helping publishers and other potential distributors of the products to make fully informed decisions expeditiously and with confidence based on the longstanding proven track record of success FOG has uniquely achieved. Noteworthy gaming franchises created in FOG's history include but are not limited to; ESPN, Command & Conquer, Test Drive, Kings Quest, Advanced Dungeons and Dragons, Teenage Mutant Ninja Turtles, Castlevania and Warlords. FOG has placed titles with all of the Top 10 publishers and countless other smaller publishers as well. FOG's roster of over 550 clients have included, among others: United Media, BMI, Ubisoft, Atari, Sierra, Westwood Studios, Sega, Paramount, Viacom, Robert Maxwell, Koei, FROM Software, Platinum Studios, ESPN, CBS Sportsline, the US Army Rangers, the Foreign Legion, Jenga, Arthur C. Clark, Muhammad Ali, Joe Frazier, George Foreman, Elvira: Mistress of the Dark, The Three Stooges (Estate), Paramount, Warner Brothers, Wham-O, Marvel, America On-Line, Yahoo, Ebay, Ringling Brothers Barnum and Baily Circus, and the Rock and Roll Hall of Fame.

About Hotrocket

Hotrocket is an award-winning interactive production company that architects compelling multiplatform experiences for today's connected audiences. We devise creative, production, and financing strategies that provide roadmaps from concept to market. We create cross-platform narrative content based on new or existing creative franchises. We produce original interactive content through our joint-venture production company, Rocketfuel, which was named "Most Promising New Company of the Year" at the 2006 Canadian New Media Awards. In 2007, we won the "Pitch It!" competition at the Kidscreen Summit in New York City for our multiplatform tween production, "C.I.E.". Our principal team has been invited as speakers at several international industry events including nextMEDIA (Banff) and Digital Entertainment Leadership Forum (Hong Kong). We are also active champions of our province's $9.4 billion digital media and technology industry through our leadership with the Digital Media Association of Alberta. Hotrocket is headquartered in Edmonton, Alberta, Canada.

For more information

Ed Dille


FOG Studios

215 953 8409

Ken Bautista



780 993 8794

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