BrandWeek, a marketing magazine, has named Nintendo of America president and COO Reggie Fils-Aime its Grand Marketer of the Year.
The award was given to Fils-Aime "For preaching the gospel of gaming to the unconverted and turning moms and older people on to the fun of Wii, a gaming console for those of us who aren't 18, male and counting the days until Grand Theft Auto 4 is released."
Fils-Aime, who was previously involved with marketing for Procter and Gamble, Pizza Hut, VH1, and Guinness, was also singled out for "giving the faceless Nintendo an identity beyond Zelda and Mario Bros..."
The magazine noted the Wii's success and the unconventional strategies employed by Nintendo to bring their latest console into the spotlight.
"I've been involved in some big, audacious ideas and we needed some big, audacious ideas at Nintendo," Fils-Aime said.
Other marketers given recognition by BrandWeek included Ted Ward (Geico), Ann Mukherjee (Frito-Lay) and Ed Wunsch (Crocs).