Nintendo of America boss Reggie Fils-Aime has stated that aside from the UK, Microsoft's Xbox 360 is not proving popular amongst European consumers.
Speaking in an interview with the San Jose Mercury News, Fils-Aime stated that the Wii is trouncing sales of its only next-gen rival in European territories.
"360 is selling well only in one country: UK," he said.
"Across the rest of Europe, it is not performing well. Wii on the other hand, is selling exceptionally well all through Europe."
Although Microsoft hasn't revealed specific sales figures for the Xbox 360 in Europe, the company is expecting to meet worldwide sales of around 12 million units by the end of June 2007.
The outspoken Nintendo boss also acknowledged that demand for the Wii has resulted in a lack of stock at retail, echoing similar comments made last week to GamesIndustry.biz by Nintendo's senior marketing director Laurent Fischer.
He also revealed that claims of damage to consumer's TVs from broken Wii straps are of "a remarkably small number".