Fat Princess

FOR IMMEDIATE RELEASE:

March 26, 2010 - Seattle, Washington - Atomic Operations, an entertainment production studio and original IP creation house led by industry veteran, Chris Millar, announces today a new relationship with Sony Computer Entertainment America. After leading the development team during the original development of Fat Princess for the PlayStation®Network (PSN) on the PlayStation®3 (PS3™) system, Millar has signed on with fellow Fat Princess team members, John Mundy and Chris Coster, to create much-anticipated new DLC content for the award-winning title as the newly-formed and independent Atomic Operations.

“Sony was a fantastic partner during the original development of Fat Princess, a unique and ever-expanding franchise. We are proud to be working again with some of the strongest creative leaders in the gaming industry, dedicated to building award-winning gaming experiences,” says Chris Millar, CEO of Atomic Operations. “Fat Princess was one of Sony’s fastest-selling PSN chart-toppers, and we are now actively responding to feature requests from fans. The upcoming content will be the icing on the cake for players of this amusing and irreverent multiplayer game.”

Fat Princess, released in July 2009, became an immediate hit on the PSN. The title provides players a chance to team up with friends in a 32-player battle royale to save their beloved Fat Princess.

“Chris Millar has always provided Sony with great ideas and content,” said Tina Kowalewski, Director of External Development. “We are excited to continue work on Fat Princess with Atomic, and are happy to partner with such a creative studio. We are looking forward to what the Atomic Operations team will bring us next.”

For additional information: www.atomicoperations.com

About Atomic Operations:

Atomic Operations Media, LLC is based in Seattle, WA. The company’s leaders have worked for some of the world’s most innovative, successful and respected entertainment companies; Blizzard Entertainment, Namco, LEGO, NCSoft, Nintendo, Microsoft, Sony, Snowblind Studios, Lionhead Studios and Pandemic The company is currently working on DLC content for Fat Princess, to be released for SCEA’s PlayStation Network on the PS3 system.

About Fat Princess

Fat Princess for the PSN was developed by Titan Studios and was released in July 2009. Immediately following SCEA’s announcement of the title during its 2008 E3 Business & Media Summit keynote, Fat Princess was met with warm reception, taking home many honors including: IGN Entertainment’s Overall Best of E3 2008 Award for Best Downloadable Console Game; DailyGame’s award for Best Arcade/PSN/WiiWare Game; PlayStation Universe’s Biggest Sleeper Hit of E3 2008; runner-up, GameSpy’s Downloadable Game of Show; finalist, GameSpot’s Editors’ Choice award for Best Downloadable Game; honorable mention, GamePro’s Best of E3 2008 awards. Since its release, Fat Princess has been awarded with Best Downloadable Game of 2009 awards from GameTrailers, San Jose Mercury News and VentureBeat.com.

For more information, visit http://us.playstation.com/games-and-media/games/fat-princess-ps3.html

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game consoles, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PlayStation®3 (PS3™) computer entertainment system and its online and network services PlayStation®Network and PlayStation®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, PS3 and the PSP system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.