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FACEBREAKER

Xbox 360 demo available now; PS3 one to follow next week.

July 31 2008 – Want to break some faces? The FaceBreaker™ Demo is now available on Xbox LIVE™, and will follow on the PlayStation Network™ on August 7th. The demo features characters Sparrow, Ice and Steve going at it in the fast-paced boxer, as well as the game’s custom face generator called Photo Game Face. Photo Game Face will allow gamers to upload a cartoon likeness to the FaceBreaker online boxer gallery at EA SPORTS World. Created boxers will all be available for download – and can be shared with the world - when FaceBreaker ships to retailers on September 3. Players can use an XBOX LIVE Vision camera or a PLAYSTATION®Eye camera to upload themselves – or someone else - directly onto their consoles, or alternatively use a regular photo. Transform your created boxer with 60+ customization options to play with, a full color palette and a closet full of costumes.

Expect the unexpected with FaceBreaker; an all new arcade boxing title featuring laugh-out-loud fisticuffing action and over-the-top characters. FaceBreaker ships to retailers under the EA SPORTS Freestyle brand on September 3 on Xbox 360™ and the PLAYSTATION®3 computer entertainment system with an MSRP $49.99. FaceBreaker K.O. Party for the Wii™ will available this holiday season.

For more information on FaceBreaker please visit www.easports.com/facebreaker. Additional assets are available on the press website at www.info.ea.com.

For Further Information Contact:

EA SPORTS International PR Manager – Maik Matischak, +41 792515122 mmatischak@ea.com

EA, EA SPORTS, EA SPORTS freestyle and FaceBreaker are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All rights reserved. Xbox, Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of companies and are used under license from Microsoft. ‘PlayStation’ and ‘PLAYSTATION’ are registered trademarks of Sony Computer Entertainment, Inc. All other trademarks are the property of their respective owners.

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