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European Game Conference Alliance

Nordic Game conference and the Festival of Games join forces.

The European Game Conference Alliance is a partnership focused on delivering specific, in-depth content for all companies in the games industry. Not only sharing knowledge and resources, the partnership also paves the road towards a European conference pass, allowing visitors to tour the European’s Game Industry with a single ticket.

Seth van der Meer, Chairman of the Festival of Games is very enthusiastic about the partnership. “This is a great start for cooperation between strong EU conference organizers. The EGCA is not just a partnership but stands for high quality. EGCA events have a distinct theme and focus and offer the audience specific knowledge to improve their day-to-day businesses”.

Although the Festival of Games and Nordic Game are only two weeks apart, both parties see no competitive downsides. “On the contrary. We work together on arranging speakers and offer each other’s participants discounts on attending both events. This way, the international games industry can benefit from our cooperation and save time as well as money”, according to Jacob Riis, Communications Director at Nordic Game Program.

The future goal of the European Game Conference Alliance will be to expand with other European events and eventually introduce a special “European Game Conference Alliance year subscription”: One ticket to attend all the events of the European Game Conference Alliance members. This year, companies in attendance of one of the events will automatically receive a special discount coupon for ordering the additional event participation fee.


Nordic Game is a leading industry conference in Europe and the event of the year if you want to meet the entire Nordic game industry. The date for the 2011 edition of Europe’s leading games industry conference is 10-13 May 2011.

The eighth annual Nordic Game conference, being held in the extraordinary venue of Slagthuset in Malmö, south of Sweden, will draw participants from the Nordic region, Europe, North America and Asia, as well as extensive global press coverage. With more than 1,500 expected attendees and a wide variety of presentations, summits and network opportunities, the Nordic Game conference is one of the largest events of its kind in Europe.


The Festival of Games takes place on April 28-29, 2011, at the Jaarbeurs in Utrecht (the Netherlands). The 2010 event attracted over 2000 visitors, with 180 companies from 25 countries.

The Festival of Games is the most effective games industry event, that combines a conference, an international matchmaking event, called Pitch & Match, a business Expo for trade visitors, and the largest games industry Career Fair of Europe. The Conference in 2011 is powered by

The Festival of Games is organized by the NLGD Foundation and is made possible by the Dutch ministry of Economic Affairs, the province of Utrecht and the city of Utrecht.


Note to the Editor (not for publication):

For more information please contact:

Mr. Jacob Riis

Communications Director

Nordic Game Program

Tel: +45 (0) 2360 9422



Mr. Fedor van Herpen

Marketing & Sales Manager

Festival of Games

Tel: +31 (0)6 – 1242 6884



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