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Eurofun Announces The Launch Of Madagascar: Going Wild For Mobile Phones

Based on the DreamWorks Animation movie Madagascar, the game will be released in the summer of 2005

February 28, 2005 - Eurofun has announced the launch of Madagascar - Going Wild, a new game for mobile phones, to be released in the summer of 2005.

The game was developed by Distinctive Developments (developer of the mobile FIFA games).

Get ready for a different kind of adventure. An adventure full of puzzles, humor, stealth and wild animals - in Madagascar: Going Wild, for mobile phones, based on DreamWorks Animation's film, Madagascar.

Madagascar is a computer-animated comedy starring four civilized animals, a lion, zebra, hippo and giraffe. These best friends live in blissful captivity at the Central Park Zoo... until the day they are put on a boat to Africa and suddenly find themselves on an exotic island. Now these native New Yorkers will discover the true meaning of living the wild life!

The User will guide Alex through exciting adventures in various locations, including the New York Subway, an ocean-bound ship and the island of Madagascar. Along the way, Alex will encounter numerous puzzles that must be solved before continuing on his way to find Marty. The player can employ all of Alex's unique characteristics and strengths: Walk, Sneak, Run, Push, Somersault, Crouch, Crawl, Roar and a unique Broadway style move - "Ta Daa!" - that is used for stunning enemies.

The game is implemented in a unique isometric view (2.5D) that emphasizes the graphic details and the depth of the gaming environment. The new action adventure game will include additional special features, including humorous characters, two-speed accelerated movement, great graphic visuals and challenging puzzle elements. Madagascar: Going Wild offers players enjoy 3.5 hours of game-play.

Eurofun deals in the development and delivery of branded content for the mobile market, offering comprehensive wireless entertainment solutions and value-added services for cellular operators and Mobile Entertainment Channels in the global market. Eurofun was established in April 2000. Eurofun is also a publisher of both branded and non-branded games, having recently released Shrek 2 and Shark Tale Java games for mobile phones.

www.eurofun.co.il

This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations or beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of DreamWorks Animation SKG, Inc. These risks and uncertainties include: audience acceptance of our films, our dependence on the success of a limited number of releases each year, the increasing cost of producing and marketing feature films, piracy of motion pictures, the effect of rapid technological change or alternative forms of entertainment and our need to protect our proprietary technology and enhance or develop new technology. In addition, due to the uncertainties involved in the development and production of animated feature films, the release dates for the films described in this document may be delayed and the voice talent may change. For a further list and description of such risks and uncertainties, see our filings with the Securities and Exchange Commission (SEC) including our Form S-1 registration statement for our IPO and our quarterly report on Form 10-Q for the third quarter of 2004. DreamWorks Animation is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.

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