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Enthusiast Gaming acquires Omnia Media in $11.2m deal

Transaction brings Omnia into group with Destructoid, Nintendo Enthusiast, the Escapist, and others

Enthusiast Gaming has announced it has acquired 100% of the shares of Omnia Media from Blue Ant Media for $15 million CAD ($11.2 million).

The deal consists of a purchase price of $11 million CAD ($8.25 million) in cash, 18.25 million shares of Enthusiast Gaming, and a vendor-take-back note with a value of $5.75 million CAD ($4.31 million).

The transaction is expected to close in the third quarter of 2020.

Omnia Media is a YouTube gaming network that includes over 30 weekly shows and represents over 500 different gaming influencers, and which recently saw revenue of $59.9 million in revenue for the 12-month period ending August 31, 2019.

With this acquisition, Omnia joins a network that includes gaming websites Destructoid, Nintendo Enthusiast, and The Escapist, as well as esports division Luminosity Gaming.

Last year, Enthusiast merged with then-separate esports firm Luminosity Gaming to form Enthusiast Gaming Holdings, with the goal of building the largest vertically integrated esports and gaming company in the world.

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Rebekah Valentine

Senior Staff Writer

Rebekah arrived at GamesIndustry in 2018 after four years of freelance writing and editing across multiple gaming and tech sites. When she's not recreating video game foods in a real life kitchen, she's happily imagining herself as an Animal Crossing character.

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