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Enthusiast Gaming acquires Omnia Media in $11.2m deal

Transaction brings Omnia into group with Destructoid, Nintendo Enthusiast, the Escapist, and others

Enthusiast Gaming has announced it has acquired 100% of the shares of Omnia Media from Blue Ant Media for $15 million CAD ($11.2 million).

The deal consists of a purchase price of $11 million CAD ($8.25 million) in cash, 18.25 million shares of Enthusiast Gaming, and a vendor-take-back note with a value of $5.75 million CAD ($4.31 million).

The transaction is expected to close in the third quarter of 2020.

Omnia Media is a YouTube gaming network that includes over 30 weekly shows and represents over 500 different gaming influencers, and which recently saw revenue of $59.9 million in revenue for the 12-month period ending August 31, 2019.

With this acquisition, Omnia joins a network that includes gaming websites Destructoid, Nintendo Enthusiast, and The Escapist, as well as esports division Luminosity Gaming.

Last year, Enthusiast merged with then-separate esports firm Luminosity Gaming to form Enthusiast Gaming Holdings, with the goal of building the largest vertically integrated esports and gaming company in the world.

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Rebekah Valentine: Rebekah arrived at GamesIndustry in 2018 after four years of freelance writing and editing across multiple gaming and tech sites. When she's not recreating video game foods in a real life kitchen, she's happily imagining herself as an Animal Crossing character.
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