LONDON, UK – 14 October 2008 – Empire Interactive, an international publisher and developer of interactive entertainment software and wholly owned subsidiary of Silverstar Holdings (NasdaqCM:SSTR), today announced it has entered into a limited exclusive publishing agreement with PlayFirst, Inc. Under the terms of the agreement Empire Interactive will develop and publish a number of PlayFirst’s well-known titles exclusively for the Nintendo DS™. Currently under development are, Diner Dash®: Flo on the Go™, Wedding Dash®, Dream Chronicles® and Chocolatier®, all of which are due to launch early 2009.
PlayFirst is known for creating quality, award winning games such as Diner Dash®: Hometown Hero™, named “Best Time Management Game of 2007” in the 2008 Zeebys Awards. Console versions of the Diner Dash series are already in development by Empire Interactive. PlayFirst also took home Zeeby awards for Chocolatier, voted “Best Strategy Game for 2007” and Dream Chronicles, named “Best Hidden Object & Adventure Game of 2007.”
“At PlayFirst, we pride ourselves on publishing top quality games and delivering them everywhere consumers want to play,” said Rich Roberts, vice president of sales and business development, PlayFirst. “Our partnership with Empire Interactive will allow us to reach DS owners looking for revitalized gaming options.”
“Diner Dash, Wedding Dash, Dream Chronicles and Chocolatier, are family friendly titles that fit our portfolio perfectly” Commented James Spice, VP Marketing, Empire Interactive Europe Ltd, “Empire’s reputation for delivering quality casual games to a mainstream audience has taken another step forward with the announcement of this PlayFirst partnership.” He continued.
“Our current product portfolio offers great value to retailers and consumers alike, catering for almost every taste.” Commented Clive Kabatznik, CEO, Silverstar Holdings, Ltd “With the addition of Playfirst’s Award winning titles to our already strong line up, 2009 is shaping up to be one of our strongest years yet.” He continued.
For further product information, media assets or media samples, competition opportunities please contact:
Empire Interactive Europe Limited
T: +44 (0)20 8343 7337
About Empire Interactive
Empire Interactive is a leading publisher of interactive entertainment software that has been established for 19 years. Headquartered in the UK, Empire Interactive also has offices in the US, Germany, France, Spain and Italy. The company develops and publishes a varied range of titles for all current platforms in the US, Europe and Asia. Games such as Starsky & Hutch, Big Mutha Truckers, Ford Racing and FlatOut have all enjoyed success across the world. Its budget label, Xplosiv, is one of the fastest growing in Europe. Further information about Empire Interactive and its products can be found at www.empireinteractive.com.
About Silverstar Holdings
Silverstar Holdings Ltd. is a publicly traded company (NASDAQ: SSTR), focusing on acquiring controlling positions in high-growth retail-driven and fee-based electronic game businesses that stand to benefit from the economies of scale generated by the Internet and other technology-related platforms. It currently owns Empire Interactive, PLC and Strategy First, Inc., a leading development and worldwide publisher of entertainment software for the PC.
About PlayFirst, Inc.
PlayFirst is an innovative entertainment company dedicated to making games appealing to everyone. Engaging consumers through story worlds that capture the imagination, PlayFirst teams bring quality gaming experiences to life everywhere consumers want to play. PlayFirst games are available on popular platforms as PC, Mac, Mobile, handheld, and console. The company's portfolio includes world-renowned titles such as Diner Dash®, Wedding Dash®, Chocolatier®, and Dream Chronicles®. PlayFirst games are available in major retailers and on more than 500 sites in 20 languages. For more information, visit www.playfirst.com.
PlayFirst, Diner Dash, Wedding Dash, Dream Chronicles, Chocolatier, Diner Dash: Hometown Hero, Diner Dash: Flo on the Go and all related titles, logos, and characters are trademarks of PlayFirst, Inc. PlayFirst and Diner Dash are registered in the U.S. and other countries.
NINTENDO DS IS A TRADEMARK OF NINTENDO.