Sony Europe president Chris Deering - formerly president of Sony Computer Entertainment Europe - has become the latest industry veteran to be inducted into publisher trade body ELSPA's Hall of Fame.
Deering received his award, for which he was nominated for his contribution to the immense success of the PlayStation across Europe, from ELSPA boss Roger Bennett and ESC chairman Rod Cousens at the annual InDin charity event in London.
He joins Lara Croft designer Toby Gard, Codemasters founders the Darling family and Ocean Software bosses Jon Woods and David Ward in the Hall of Fame, which was created by ELSPA four years ago to honour those who have made major contributions to the videogames industry in the UK.
"Few people can claim to have achieved the commercial success of this man," commented ELSPA director general Bennett. "Even fewer can claim to have done it with such humility and openness."
"He has led the games industry for over 10 years," he continued, "making PlayStation one of the major entertainment brands for literally millions of consumers - there are now some 77 million PlayStations and PS2s in homes all across Europe."