Electronic Arts' UK market share double nearest rival in '06

Electronic Arts' market share in the UK was almost 21 per cent in 2006, more than double that of its nearest competitor, according to official Chart Track data.

News by Matt Martin Contributor

Published on June 29, 2007

Electronic Arts' market share in the UK was 21 per cent in 2006, more than double that of nearest competitor THQ, according to Chart-Track data.

The leading publisher achieved sales of GBP 221.8 million (EUR 328.2m) in 2006, while THQ clocked up GBP 98.9 million (EUR 146.3m) during the same period to secure a market share of 9.4 per cent.

Nintendo held the third-highest portion in the market with GBP 93.3 million (EUR 138m), and 8.8 per cent of the market.

In fourth place was French publisher Ubisoft, which racked up GBP 81.4 million (EUR 120.5m) in UK sales during 2006, taking 7.7 per cent. At number five was Sony with 7.8 per cent of the market and GBP 78.2 million (EUR 115.7m) in sales.

Take Two's sales were GBP 64.8 (EUR 95.9m) in the region as it held a 6.1 per cent portion of the UK market, with Activision holding 6.07 per cent (GBP 63.8m / EUR 94.4m). Konami came in eighth with 4.3 per cent (USD 45.9m / EUR 67.9m).