El Tacodor: The Web Game

FOR IMMEDIATE RELEASE

January 26, 2010 (Dallas, TX) – Muy Bien! Dallas-based Blockdot received the prestigious Adobe Systems “Site of the Day” award on January 25 for “El Tacodor™: The Web Game” for Old El Paso©.

“El Tacodor” features engaging and humorous minigames related to the ingredients that can be found when making tacos — giving parents a fun and easy way to bond with their children. It’s an experience that mirrors the look, feel, and (most importantly!) the fun of Old El Paso’s offline promotional campaign.

Blockdot’s game developers used Flash to seamlessly integrate the minigames. The game artists assigned to the project used Illustrator and Photoshop to bring to life a festive, playful theme. The end result is an online experience that enhances Old El Paso’s image as a promoter of quality family time.

See the Adobe Site of the Day showcase at http://www.adobe.com/cfusion/showcase/index.cfm.

Get your own family in on the fun: play “El Tacodor” at http://www.eltacodor.com/index_4.jsp.

To join Blockdot’s gamer group on Facebook, visit

http://www.facebook.com/pages/Dallas-TX/Kewlbox/278283293824.

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames. Blockdot has created over 800 games for a broad range of leading brands and companies, including American Airlines, AT&T, Baskin-Robbins, General Motors, Kimberly-Clark, Kraft, Motorola, M&Ms, Nokia, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames. More information on Advergaming can be found at www.blockdot.com.

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Contact: Dan Ferguson

Blockdot

214-890-4105

dferguson@blockdot.com