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EEDAR and Nielson partner to offer enchanced research data

"Clients are the real winners" as partnership promises to improve data and analysis available

Electronic Entertainment Design and Research (EEDAR) and The Nielson Company have announced an integration initiative that will result in the two data tracking companies sharing technologies and data in order to offer their respective clients an improved oversight of the industry.

By integrating data from the Nielson Video Game Tracking service into GamePulse, EEDAR's web based dashboard and on-demand research application, the enhanced service is expected to produce more complete data to subscribers.

"It is incredibly important to the long term health of the videogame industry that, where commercially feasible, competition be replaced with collaboration", said EEDAR chairman Greg Short.

"By allowing our clients - the world's leading publishers, developers, creative agencies and financial groups - to access and integrate historically competitive data-sets into EEDAR's industry leading GamePulse service, we dramatically increase the value of each discrete source by providing contextual cross-data insights via a highly accessible and intuitive interface."

"We are excited to partner with EEDAR on this initiative" added Mike Flamberg, director of client consulting at Nielsen. "But more importantly, I think our clients are the real winners.

"The integration of Nielsen's unparalleled consumer metrics from Video Game Tracking within EEDAR’s GamePulse will further enable our clients to make disciplined, data driven decisions. This level of rigour and objectivity is becoming invaluable in this increasingly high stakes industry."

The benefits of the collaboration will be made available to subscribers by March 2010.

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