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EA to launch FIFA Facebook game

FIFA Superstars to be first EA franchise title from Playfish

The first EA franchise title to be developed by Playfish will be a version of FIFA on Facebook, the publisher has announced.

FIFA Superstars will be launched to coincide with the real-world FIFA World Cup in South Africa next month and aims to connect football fan from across the growing Facebook community.

"Our FIFA products connect fans from all over the world who share a common passion for the sport, and soon our partnership with Playfish will allow us to bring the FIFA brand to the growing Facebook community with a new game called FIFA Superstars," EA Sports president Peter Moore revealed on his blog.

"Leveraging our football gaming knowledge and marrying it with the social gaming expertise of our partners at Playfish is sure to provide more great opportunities to bring hundreds of millions of new fans to compete against their friends to win the FIFA World Cup through an engaging interactive football experience." EA purchased social gaming company Playfish at the end of last year for $300 million. At the time both companies said there would be scope for Playfish to develop well-known EA franchises for the social networks, and for Playfish franchises to be extended onto console platforms.

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