Perils of Whale Hunting: When F2P Players Leave The Sea
How big a problem is it when social games pull the plug on the hardcore players who pay so the free-to-play model can work at all?
Playfish
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EA shutting down Playfish games
Publisher pulling plug on division's last remaining Facebook titles; SimCity Social, The Sims Social, Pet Society, more closing by mid-June
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Catharina Lavers Mallet on her move from Playfish to King.com
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Tencent takes Sims Social to China
Playfish Beijing working on title for QZone social network
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John Earner said to have left Playfish for Accel Partners
Highly respected GM of London office reported as latest boss to ditch EA's social arm
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Playfish: Brands "extremely important" to social success
John Earner believes social devs without established players or strong brands are in "big trouble"
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Playfish's John Earner on the pleasures and problems of making The Sims Social
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Playfish: Sims Social proves brand power
Success achieved with minimal marketing spend, will "absolutely" be number one
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The Sims Social passes 50 million MAUs
Picks up 15 million players in one week, only CityVille to beat
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EA: social networking is a "primary design pillar"
Frank Gibeau explains importance to all platforms
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Playfish adopts Facebook Credits
Pet Society developer gives up on own currency early as Facebook deadline looms
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Aaron Loeb appointed MD of Playfish San Francisco
Former Planet Moon CEO joins social developer
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Two Playfish co-founders to leave EA
Lababidi and de Halleux retain consultancy roles, leaving Segerstale full time
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Playfish: Responsible devs should monitor player spend
"It's not good for anybody to spend £1000 in game then be caught by their mum" - Segerstrale
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Playfish: Devs "without franchises will be in a precarious position"
Segerstråle admits social decline but "it forces much better quality"
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Playfish: Cloning products will lead to a "tough time"
VP Segerstrale calls for social devs to innovate and respect their users
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Playfish co-founder to keynote Evolve in London
Kristian Segerstrale to speak on the future of social gaming
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PlayFish boss Segerstråle joins LOVEFiLM board
CEO and co-founder becomes non-executive director of movie and game online rental service
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EA to launch FIFA Facebook game
FIFA Superstars to be first EA franchise title from Playfish
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Playfish: Social gaming space will see more consolidation this year
Segerstrale predicts that social gaming will lead the industry in the shift to digital
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Playfish's Kristian Segerstrale
The company's CEO talks entrepreneurship and how social games will lead the industry
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Playfish sign for State of Independence
EA's social gaming studio to appear at UK one-day conference
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Investment in virtual goods companies increases three-fold in 2009
Companies including Facebook, Zynga, Playfish raise $1.4b over year
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EA: Playfish acquisition will accelerate migration to digital
All users of connected devices will benefit from deal, says SVP