Opinion
Perils of Whale Hunting: When F2P Players Leave The Sea
How big a problem is it when social games pull the plug on the hardcore players who pay so the free-to-play model can work at all?
Playfish
News
EA shutting down Playfish games
Publisher pulling plug on division's last remaining Facebook titles; SimCity Social, The Sims Social, Pet Society, more closing by mid-June
News
John Earner said to have left Playfish for Accel Partners
Highly respected GM of London office reported as latest boss to ditch EA's social arm
News
Playfish: Brands "extremely important" to social success
John Earner believes social devs without established players or strong brands are in "big trouble"
Feature
Too Big To Fail
Playfish's John Earner on the pleasures and problems of making The Sims Social
News
Playfish: Sims Social proves brand power
Success achieved with minimal marketing spend, will "absolutely" be number one
News
The Sims Social passes 50 million MAUs
Picks up 15 million players in one week, only CityVille to beat
News
EA: social networking is a "primary design pillar"
Frank Gibeau explains importance to all platforms
News
Playfish adopts Facebook Credits
Pet Society developer gives up on own currency early as Facebook deadline looms
News
Aaron Loeb appointed MD of Playfish San Francisco
Former Planet Moon CEO joins social developer
News
Two Playfish co-founders to leave EA
Lababidi and de Halleux retain consultancy roles, leaving Segerstale full time
News
Playfish: Responsible devs should monitor player spend
"It's not good for anybody to spend £1000 in game then be caught by their mum" - Segerstrale
News
Playfish: Devs "without franchises will be in a precarious position"
Segerstråle admits social decline but "it forces much better quality"
News
Playfish: Cloning products will lead to a "tough time"
VP Segerstrale calls for social devs to innovate and respect their users
News
Playfish co-founder to keynote Evolve in London
Kristian Segerstrale to speak on the future of social gaming
News
PlayFish boss Segerstråle joins LOVEFiLM board
CEO and co-founder becomes non-executive director of movie and game online rental service
News
Playfish: Social gaming space will see more consolidation this year
Segerstrale predicts that social gaming will lead the industry in the shift to digital
Feature
Playfish's Kristian Segerstrale
The company's CEO talks entrepreneurship and how social games will lead the industry
News
Playfish sign for State of Independence
EA's social gaming studio to appear at UK one-day conference
News
Investment in virtual goods companies increases three-fold in 2009
Companies including Facebook, Zynga, Playfish raise $1.4b over year
News
EA: Playfish acquisition will accelerate migration to digital
All users of connected devices will benefit from deal, says SVP