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EA buys social gaming dev Ohai

Publisher snaps up San Francisco based Unicorn Parade studio

Reports suggest that Electronic Arts has acquired Ohai, the social gaming company responsible for Facebook title Unicorn Parade.

According to VentureBeat, the publisher has purchased the San Francisco company for a low price, but has yet to announce the deal.

Ohai CEO Rex Ishibash, a former GM of EA Japan, hasn't made any public comment on the news.

Ohai was formed in 2008 by Susan Wu, and the original line up featured Sony Online Entertainment's Scott Hartsman and Don Neufeld. Blake Commagere, a veteran Facebook developer, was also with Ohai for a short time.

At the end of last month Frank Gibeau, head of the EA Games label, spoke about the company's interest in casual games.

"We're aggressively investing in things that are very low cost like free-to-play. The free-to-play group inside of EA Games is growing extremely fast - we've got 17 million users."

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Rachel Weber

Senior Editor

Rachel Weber has been with GamesIndustry since 2011 and specialises in news-writing and investigative journalism. She has more than five years of consumer experience, having previously worked for Future Publishing in the UK.

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