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Independent Game Advertising Leader Expands Presence in The World's Second Largest Advertising Market with Financing from Japan Digital Media and Entertainment Investment Fund, Sedona Capital

SAN FRANCISCO-Aug. 09, 2007-Leading independent game advertising provider Double Fusion today announced a funding transaction from Sedona Capital, a Japan-based digital media and entertainment investment fund, for Double Fusion's subsidiary Double Fusion Japan Inc. (kk). The investment provides local funding and support for Double Fusion Japan, Inc. (kk)'s expansion in the Japan market, the world's second largest advertising market and home to seven of the top 20 videogame publishers and two of the three major console manufacturers.

In addition to being one of the world's top console hardware and software markets, Japan is home to one of the world's largest and most active online PC gaming communities, an audience of particular relevance to the game advertising industry.

"Japan is a natural market for game advertising, and Double Fusion is committed to increasing our client base there and to continuing our best-of-breed services to our existing Japanese game publisher clients and advertisers - Sedona Capital's investment provides us the opportunity to do both without compromise. This investment allows us to continue the rapid execution of our growth strategy for the game advertising market in Japan." said Alex Sood, Vice President of Asia for Double Fusion.

"Double Fusion's proven track record worldwide, and specifically in Japan, made this investment an exciting opportunity for Sedona Capital," said Hiroshi Nakata, Managing Director, Sedona Capital. "We look forward to watching Double Fusion grow and to being involved in the continued success of Double Fusion Japan."

About Sedona Capital

Sedona Capital aims to increase the corporate value of its portfolio companies through collaboration with its strong business network and the collaboration from the fund's investors, including Yoshimoto Kogyo Group, the largest integrated entertainment company in Japan. Sedona Capital's, investments include Double Fusion, NeoIndex,and E-mobile. More information on Sedona Capital is available at

About Double Fusion

Double Fusion is the game advertising expert. The company brings together the leading in-game ad serving technology, the broadest network of games across a wide variety of genres, and a sales force that has helped create and evolve the in-game advertising industry. Double Fusion provides marketers and their advertising agencies with the broadest range of in-game, around-game and web-based solutions with which to engage and sell the valuable and hard-to-reach gamer demographics. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles, Chicago, New York, Jerusalem, London, and Tokyo. More information on Double Fusion is available at

Advertisers interested in opportunities within the Double Fusion network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit

Double Fusion is a registered mark of Double Fusion, Inc.

All trademarks, copyrights, registered marks, brand names, registered brand names, product names, and logos found in this press release are the property of their respective owners, may be registered in certain jurisdictions, and are mentioned in this release for identification purposes only.

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