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Double Fusion Appoints Media And Entertainment Executive Peter Levin To Board Of Directors

Levin Brings Entertainment and Sports Industry Marketing Expertise to Premier Independent In-Game Advertising Company

SAN FRANCISCO - May 23, 2006 - Leading independent in-game advertising company Double Fusion has appointed entertainment and sports industry veteran Peter Levin to its board of directors. Levin is currently president of Bellrock Media, Inc., which produces and distributes entertainment content for emerging platforms, and managing director of Sedona Capital, U.S., where Levin steers the fund's investments and partnerships in the new media and mobile content industries. Levin brings Double Fusion a considerable wealth of strategic planning and business development expertise, and leading marketer and brand relationships, based on his more than 15 years of stewarding entertainment technology and marketing ventures.

"Double Fusion is an exact match for my strengths - bringing together cutting-edge technology and a sales team that can turn these capabilities into winning programs for the world's leading brands," said Levin. "My colleagues in the advertising agency and marketing worlds are chafing for new ways to reach their core audiences, and Double Fusion provides that answer."

Levin began his career in the Creative Artists Agency (CAA) mailroom, swiftly moving up to report directly to chairman and co-founder of the agency, Michael S. Ovitz, in the corporate advisory group. In 1996, Levin left the agency to join the Walt Disney Company in the Corporate and Strategic Planning Group. While at Disney, Levin added to his operating experience, acting as senior producer for the ABC News and ESPN Kids products at Disney Online.

After Disney, Levin was Managing Director of investment and consulting firm Lynx Technologies, where he stewarded and managed a number of highlysuccessful investments including Applied Semantics (sold to Google April 2003), GameSpy Industries (sold to IGN March 2004) and (sold to IAC March 2005.)

Prior to founding Bellrock, Levin was co-founder of licensing and management firm Quattro Media, where he still serves as a partner. Levin also serves on the Board of Directors of Phonebites, Impact Mobile, GamearraY and the Arena Football League, and is on the advisory boards of Mofactor and MESoft. Levin manages his love of sports through investments and ventures: Levin is a co-owner of the Chicago Rush of the Arena Football League and a partner in Palisades Baseball, which owns and operates three Minor League Baseball franchises.

Double Fusion provides game developers with a full end-to-end solution to take advantage of the rapidly growing in-game advertising market, projected to grow from $56 million in 2005 to as much as $1.5 billion in 2010. Double Fusion is already recognized as the technology leader in the in-game advertising space, with the easiest solution for developers to deploy, as well as an ad serving and rendering technology that allows advertisers to move beyond displaying simple graphics to offer 3D object advertising, Flash video, and other exclusive and unique advertising formats. The company is committed to advancing the state of the art in in-game advertising, through the development of unique advertising capabilities of its technology and through the sale and deployment of fully integrated marketing campaigns that take advantage of the huge reach games have to the critical male 18-34 demographic.

The company's recent announcements of the acquisition of Eiko Media, a leading in-game product placement representation firm, and strategic partnership with Impact Mobile, a leading mobile marketing firm, demonstrates the company's commitment to delivering the widest range of creative solutions to marketers and their agencies. Advertisers, developers and publishers interested in learning more about Double Fusion should contact Douglas Booms (

About Double Fusion
Founded in 2004, Double Fusion is the leading independent provider of in-game advertising technology and sales solutions. The company's technology allows publishers to integrate brands and product advertisements within connected PC and video games. Double Fusion's sales force and integration teams work directly with advertisers, developers, and content owners to ensure that advertising and marketing campaigns are seamlessly incorporated into each individual project. Going beyond traditional advertising mediums, Double Fusion creates immersive experiences that deliver music, video, 3D objects and fully integrated product placement. Double Fusion is privately held and headquartered in San Francisco, Calif, and also has offices and sales affiliates in Los Angeles, New York, Jerusalem, London, and Shanghai.

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