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Disney Infinity sees 1 million toy box downloads in 2 weeks

"We are completely blown away by the teens and adults that are into the platform"

Disney Infinity players have shown their appetite for user created content, downloading a massive amount of in-game toy boxes after a recent promotion.

Executive producer John Vignocchi told Polygon that after a recent content creation competition for players, gamers downloaded over a million user created free toy boxes in two weeks.

"Our data shows that the players who are engaging in user-generated content are ten times more likely to continue to play Infinity than those who don't. It's wild when you look at the data and you can see that direct correlation."

"The primary demographic is kids, but we are completely blown away by the teens and adults that are into the platform and are part of the community."

Disney Infinity was released in August and mixes physical toys and open world creation. In its first two weeks on sale in the US it sold 294,000 copies.

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Rachel Weber avatar

Rachel Weber

Senior Editor

Rachel Weber has been with GamesIndustry since 2011 and specialises in news-writing and investigative journalism. She has more than five years of consumer experience, having previously worked for Future Publishing in the UK.