Disney Friends Now Available in Retail Stores Nationwide for Nintendo DS™

BURBANK, Calif.--Disney Interactive Studios announced today that the virtual life simulation and adventure game Disney Friends for Nintendo DS has shipped to stores across North America. Disney Friends is a brand new adventure simulation game that allows children to interact with their favorite characters from popular Disney films including "The Lion King," "Winnie the Pooh," "Lilo & Stitch," and Disney/Pixar's "Finding Nemo."

"Disney Friends gives players the chance to interact with and befriend some of their favorite Disney characters and embark on new and exciting adventures," said Craig Relyea, senior vice president, global marketing, Disney Interactive Studios. "With Disney Friends, players can take their new friends wherever they go, explore their worlds and build lasting friendships along the way."

Disney Friends is a simulation video game that teaches players the virtues of caring and nurturing friendships, all while creating a unique adventure in the worlds of their favorite Disney characters. The game features helpful tips and guidance from the feisty, fun-loving fairy, Tinker Bell. Players use the Nintendo DS touch screen and microphone to explore the worlds of Stitch, Dory, Simba, and Winnie the Pooh. In addition, players can use voice recognition features on the DS to influence their character's actions and behaviors. Players can obtain unique tradable "pins" and earn valuable gold through a multitude of adventures in the various character worlds. The gold allows players to purchase new objects such as food, clothing and toys for their friends to keep them happy.

This unique video game allows players to interact with their friends in day or night exploration mode through the Nintendo DS' real-time clock. It even allows players to celebrate special events and holidays in the virtual world. Fans can also capture special moments with the in-game camera and save them to browse for years to come.

Published by Disney Interactive Studios and developed by Amaze Entertainment, Disney Friends is rated "E" for Everyone. It is now available in stores nationwide for Nintendo DS for $29.99.

For more information on Disney Interactive Studios and Disney Friends, visit http://www.disney.com/videogames.

About Disney Interactive Studios

Disney Interactive Studios is the interactive entertainment affiliate of The Walt Disney Company (NYSE:DIS). Disney Interactive Studios self publishes and distributes a broad portfolio of multi-platform video games and interactive entertainment worldwide. The company also licenses properties and works directly with other interactive game publishers to bring products for all ages to market. Disney Interactive Studios is based in Glendale, California and has five internal game development studios around the world including Avalanche Software, Fall Line Studio, Propaganda Games, Black Rock Studio and Junction Point Studios.

Contacts

Disney Interactive Studios

Sunny Ing, 818-553-4027

sunny.ing@disney.com

or

Access Communications for Disney Interactive Studios

Kathryn Green, 415-844-6219

kgreen@accesspr.com