Digital Bridges Launches New Mobile Game Version Of Crash Nitro Kart™
Best-selling Crash Bandicoot® franchise features in DB’s Holiday Season Line-up
New York, 4th October, 2004: Digital Bridges, a world leader in the creation and distribution of mobile entertainment solutions, today announced the launch of Crash Nitro KartTM, the latest action-packed mobile title version of Vivendi Universal Games' world-renowned original character franchise, Crash Bandicoot®. Digital Bridges has exclusive North American mobile game rights to the Crash Bandicoot brand, which has a global reach and a franchise value in excess of $700 million.
Digital Bridges also announced its Holiday Season line-up of premium branded mobile game titles, reinforcing its position as one of the fastest-growing mobile game publishers present on the North American market.
Two successful film franchises from MGM will make their debut in mobile games: RobocopTM, the 1987 Paul Verhoeven hit, brings one of the most extensive sci-fi film and entertainment franchises of recent years to mobile. Also launching soon will be the mobile edition of RollerballTM the iconic Norman Jewison 1975 sci-fi thriller about future sports, featuring a faithful re-creation of the edgy atmosphere and manic pace of the original film.
Also in DB's line-up is the sequel to "The Fast and The FuriousTM," which has been one of the year's most-downloaded mobile games. 2Fast2FuriousTM, like its predecessor, is based on the movie hit of the same name, which was also one of the best-selling DVD's of all time. Moving up a gear from the original game, which was a top-down racer, the sequel provides behind-the-car total 3D-style action for added realism and exciting gameplay. A further Digital Bridges title, dbi-3D Pool, provides stunning three-dimensional, realistic pool play allowing shots to be seen from various angles, from top-down to a cue's-eye view.
Further to its recently announced strategic partnership with Electronic Arts, Digital Bridges will also introduce the 2005 editions of two titles that have already proven their appeal to mobile gamers. EA SPORTSTM FIFA Football 2005 Mobile International Edition and EA SPORTSTM Tiger Woods PGA TOUR® 2005 will build on the success of both franchises, where over one million paid-for downloads across the 2004 versions of the titles were generated in Europe alone. New this year will be the connectivity feature EA SPORTSTM Tiger Woods PGA TOUR® 2005, which allows users to download new courses into the game and participate in online golfing tournaments.
Said Paul Maglione, Senior Vice President of Publishing and Marketing for Digital Bridges, "The U.S. market is today the world's most dynamic in terms of accelerating mobile games growth, and we are delighted to be able to build on our success here so far via these new additions to our portfolio. Equally, we look forward to launching these new titles into the marketplace in close collaboration with our carrier partners, and to participate in activities and programs which bring quality mobile games to an ever-expanding audience of cell phone users."
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About Digital Bridges
Founded in 1998, Digital Bridges is a world leader in the creation and distribution of mobile entertainment solutions. An industry pioneer, Digital Bridges provides the best in mobile entertainment to a global distribution network of operators, portals, retailers, interactive TV channels and other e-commerce outlets, representing over 350 million subscribers worldwide. The company possesses a unique combination of mobile technology, development and publishing expertise, and works with many of the world's leading media and entertainment brands including Crash Bandicoot®, RollerballTM, RobocopTM, The Pink PantherTM, PlatoonTM, The Fast and the FuriousTM, The Weakest LinkTM, Space Invaders®, EA SPORTSTM FIFA Football 2004 Mobile International Edition and EA SPORTSTM Tiger Woods PGA TOUR® 2004. UNITY, the company's best-in-class technology platform, supports all current and future mobile standards, protocols, technologies and operating systems. Digital Bridges' investors include Apax Partners, Argo Global Capital and Openwave Systems Inc. Digital Bridges has its commercial and publishing headquarters in London, with technology & production divisions in Dunfermline, Scotland, as well as sales offices in Paris and New York.
For more information, please call +44 (0)20 7901 1760 or visit us at our corporate site www.digitalbridges.com , our games publishing site www.dbigames.com or our mobile games retail packs site www.dbiplay.com
 Based on EDI sell-through, internal company records, and reports from key distribution partners around the world
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