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Develop Awards 2008

euphoria boys NaturalMotion clutching three nominations to their chests.

SAN FRANCISCO and OXFORD, U.K. - June 10, 2008 NaturalMotion, Ltd., developers of the highly acclaimed euphoria motion synthesis technology, announced today that they have been nominated for Develop Magazine’s Develop Awards in three categories, the most the company has received in a single year. The nominations are in the categories of Tools Provider, Technical Innovation (jointly with Rockstar Games and Image Metrics) and Business Development. To learn more about the Develop Awards, click here.

“Everyone at NaturalMotion is incredibly humbled and honored after hearing about this year’s nominations,” said Torsten Reil, CEO of NaturalMotion. “As a company dedicated to advancing innovation across the board in the interactive entertainment industry, it is wonderful to be recognized.”

• Tools provider: NaturalMotion offers the key animation tool morpheme, which helps developers improve the visual fidelity of in-game animations while reducing the amount of time and effort required to design, implement and debug animation data.

• Technical Innovation: euphoria, the company’s revolutionary procedural animation engine, made its debut in Rockstar Games’ record-breaking Grand Theft Auto IV.

• Business Development: In addition to its core technology licensing business, NaturalMotion recently announced the establishment of an internal games division, with the first game being the euphoria-based Backbreaker football title.

About NaturalMotion

NaturalMotion Ltd. is the first company to create 3D character animation software based on Dynamic Motion Synthesis (DMS), a technology that utilizes Adaptive Behaviors and artificial intelligence to simulate the human-nervous system. Based on research conducted at Oxford University on the control of body movements, NaturalMotion’s euphoria synthesizes 3D character animation in real time on PLAYSTATION®3, Xbox 360® and PC. Having debuted in Rockstar Games’ record-breaking Grand Theft Auto IV, euphoria will also feature in upcoming LucasArts’ upcoming Star Wars: The Force Unleashed.

NaturalMotion’s off-line DMS product endorphin creates animation an order of magnitude faster than traditional techniques, and is widely used in the film and game industries, with customers such as Sony, Giant Killer Robots, The Mill, Capcom, Namco and Konami.

NaturalMotion’s third product, morpheme, is the industry’s first graphically authorable animation engine designed to give animators full control over the look of their animations in-game. Announced morpheme customers include IO Interactive, Bioware and Red 5.

For further information please visit NaturalMotion’s website, or join the 100,000 endorphin LE users at

© euphoria, endorphin and morpheme are registered trademarks of NaturalMotion Ltd.

Xbox, Xbox 360, and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. "PLAYSTATION" is a registered trademark of Sony Computer Entertainment Inc.

Wes Phillips, TriplePoint

(415) 955-8500

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