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DeNA joins forces with Chinese internet service provider

Mobage games to have dedicated section in Baidu Yi marketplace

DeNA has signed a deal with Chinese internet company Baidu to promote the Mobage platform.

Chinese Android phones using the Baidu Yi OS and marketplace will soon feature a dedicated category for DeNA's Mobage titles.

"Through this alliance, DeNA plans to expand the Mobage user base in China, thereby providing an increasing range of opportunities in China to game developers worldwide," said DeNA's official statement. 

Baidu is also known for being the first Chinese company to appear on the NASDAQ index, and provides a number of internet services, including search engine, maps, online communities, and the Baidu Yi operating system for smartphones.

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Rachel Weber avatar

Rachel Weber

Senior Editor

Rachel Weber has been with GamesIndustry since 2011 and specialises in news-writing and investigative journalism. She has more than five years of consumer experience, having previously worked for Future Publishing in the UK.