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Dead Island sells 5 million

Publisher thinks innovation was the key for zombie game

Deep Silver's Dead Island has sold-through more than five million digital and physical units since its release in September 2011.

"This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises," said parent company Koch's Menno van der Bil.

Dead Island first made an impression with its dramatic trailer, that, while skipping any actual gameplay, won interest with the fate of a family on the doomed holiday resort.

The game, developed by Polish studio Techland, has not been without its controversies though. First the incorrect version of the game, one riddled with bugs, was uploaded to Steam by mistake. Soon after Steam users found a line of code referring to a "Feminist Whore" skill for one of the characters.

"The continued success of Dead Island has proven that we're on the right track with our overall IP strategy for Deep Silver" added Koch CEO Klemens Kundratitz.

"This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises."

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Rachel Weber avatar

Rachel Weber

Senior Editor

Rachel Weber has been with GamesIndustry since 2011 and specialises in news-writing and investigative journalism. She has more than five years of consumer experience, having previously worked for Future Publishing in the UK.

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