Dance Central
Louie Spence crowns dance-off champion at Covent Garden.
Hundreds dance along in Covent Garden to celebrate the arrival of Spring
London – 20 th March – Today, Spring was in full bloom in Covent Garden. Dance star Louie Spence crowned Got To Dance’s Happiness/Britain’s Got Talent’s Kevin Cruise as the champion of the Dance Central TM Spring Dance-off, which pitted television phenomenons, Happiness and Kevin Cruise, against one another in the ultimate dance-off on Kinect for Xbox 360.
A capacity crowd of fans arrived in Covent Garden to put a spring in their step and cheer on their favourite to victory, as they danced along with Happiness and Kevin Cruise. The dance stars performed to a track from Dance Central, the Kinect TM for Xbox 360 exclusive game which lets dancers of all ages and skill levels move, groove and get fit – all completely controller-free.
“The great thing about dancing is that anyone can do it and actually get fit at the same time,” said Louie Spence of Pineapple Dance Studios fame. ‘Kinect for Xbox 360 lets you and your mates dance in your own living room, with no controllers, so you can just move and groove all you want. You can dance your way to a hot body, just like mine, all in time for Summer.”
In addition to the dance-off event, Xbox 360 hosted a pop-up shop in Covent Garden where consumers could trial a variety of unique Kinect game experiences. As Dance Central is the European sponsor of Kylie Minogue’s Aphrodite: Les Folies Tour 2011, a pair of concert and meet and greet passes to one of her upcoming UK shows was also awarded to one lucky fan.
The revolutionary Kinect for Xbox 360 lets consumers experience games and entertainment, no controller required. Recently, Kinect was named by Guinness World Records as the Fastest Selling Consumer Electronics Device, by selling eight million units in its first 60 days. To date, Kinect for Xbox 360 has sold more than 10 million units worldwide. Currently there are more than 20 Kinect games available, including Kinectimals, Your Shape: Fitness Evolved, and Kinect Sports, the BAFTA Best Family Game award winner – with more experiences coming soon.
-ENDS-
EDITOR’S NOTE: Images from the Dance Central Spring Dance-off are available here: Images.zip
For further information and images/b-roll, please contact:
Rebecca Rippin / 020 3047 4018 / rebecca_rippin@jcpr.com
Baz Singh / 020 3047 4024 / baz_singh@jcpr.com
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Dominic Carey / 01189 095334 / docare@microsoft.com"> v-docare@microsoft.com
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About Kinect
Kinect for Xbox 360 brings games and entertainment to life in extraordinary new ways — no controller required. Simple to use and fun to play, Kinect for Xbox 360 allows owners to jump into Kinect-enabled games for any type of play, and the Kinect Hub puts your favourite movies and TV programs, music, live sports, and social networks all in one place. The Kinect sensor recognizes you, responds to your gestures, listens to your voice and works with every Xbox 360 console (175 MB of memory required). More information about Kinect for Xbox 360 can be found at http://www.xbox.com/kinect.
About Xbox 360
Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 forever transforms social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with the leading social network of 30 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.
About Microsoft
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