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Cross Fire

Free-to-play online FPS getting in-game ads from IGA Worldwide.

Toronto, Ontario – April XX, 2009 – G4BOX Inc. and Wicked Interactive Ltd. announced an exclusive agreement with IGA Worldwide to support in-game advertising within their hit game, Cross Fire, a free multiplayer first-person shooter available at:

“The Cross Fire beta launch has proven to be a tremendous success. The scale of the community building around the game has been astonishing and is still growing rapidly,” said Howard He, CEO of G4BOX Inc. “We are delighted to partner with G4BOX on Cross Fire. Its success has allowed us to partner with in-game advertising pioneer, IGA Worldwide, to pursue opportunities in this exciting and ground-breaking advertising environment,” added Garvin Yeung, CEO of Wicked Interactive Ltd.

Cross Fire is a free-to-play, multiplayer first-person shooter available on the PC platform. It allows up to 16-players to battle online simultaneously, completing objective-based missions and scenarios across a range of realistic locations and arenas. Cross Fire also offers an array of features, such as: four modes of gameplay including the exclusive “Ghost Match” mode, a persistent stat-tracking and ranking system, in-game friend lists, an integrated clan system, customizable characters, realistic military weaponry and much more.

Through its integration of IGA Worldwide’s proprietary Radial 4.0 advertising SDK, Cross Fire now offers brands and agencies the opportunity to dynamically display, update and geo-target their advertisements to a highly engaged, tech-savvy audience within the elusive 18-34 male demographic.

Ed Bartlett, Vice President Europe for IGA Worldwide, said “Having pioneered ad-supported free-to-play premium games over the last three years, we are very excited to extend this model to Cross Fire, which has all of the necessary features for another huge success story in this category. IGA prides itself on a qualitative approach to ad inventory, and alongside contextual in-game billboards, users can also expect a sponsored tournament and leaderboards as well as subsidised branded content including new levels and arenas.”

IGA’s network has generated in excess of 25 billion full impressions, delivering over 60 million hours of content to nearly 40 million users in total, with an average view duration of 9 seconds of exposure per ad.

About G4BOX Inc.

G4BOX INC. is a digital media provider, specializing in the publishing and distribution of online video games. The company was founded in 2006 on the principle that online, community-based video games offer unique and compelling gaming experiences with untapped mass market potential and wide social appeal. They currently offer a growing portfolio of successful, massively multiplayer online game properties.

G4BOX is based in Toronto, Canada, where it employs a staff of widely-talented and culturally diverse employees – headed by an experienced and imaginative management team. Their mission is to become a premier content provider in the online gaming market.

For more information about G4BOX and its current product offerings, please visit

About Wicked Interactive Ltd.

Wicked Interactive Ltd. is a video game publisher, founded in 2008, and based out of Toronto, Canada. Through their Subagames platform, they offer a centralized online destination where North American gamers can access a range of massively multiplayer online game experiences.

In order to reach the widest number of online gamers - and to inspire participation and equality – Wicked Interactive offers a range of fully-featured MMOs at no cost to the player. The games are free to download, free to play, and free to enjoy! For more information about Wicked Interactive and its current product offerings, please visit

About IGA Worldwide

IGA Worldwide ( is the world’s leading in-game advertising network. IGA enables advertisers to target millions of highly engaged consumers playing games across a wide range of gaming platforms and genres. IGA Worldwide was selected by Sony Computer Entertainment as the first in-game advertising provider for the PLAYSTATION® 3 and is partnered with leading game companies such as Activision, Atari, Codemasters, Electronic Arts, id Software and Valve Software. The company has delivered campaigns for a broad range of brands such as 20th Century Fox, Gillette, Intel, McDonald’s, Puma, Toyota and Unilever. IGA was founded in 2005 and is headquartered in New York City with additional offices in Los Angeles, San Francisco, London, Paris and Berlin. IGA’s financial backers include Easton Capital, Intel Capital, Peacock Equity, Morgenthaler Ventures, DN Capital, KTB Ventures, Translink Capital, Itochu Technology and Sumitomo/Presidio STX.

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