Crisp Thinking signings

FOR IMMEDIATE RELEASE

Leeds, UK – September 24th 2010  – Crisp Thinking, the global leader of community management and analytics technology for social media, announces a huge rise in signed deals with kids and teens virtual world publishers using the company's internationally recognised Community Management Platform - NetModerator.

Crisp's recent signed deals include online kid and teen space heavyweights Ubisoft, Electronic Arts, the LEGO Group, Kidzbop, Sweety High, Vizwoz, Bin Weevils and Weeworld.

The recent boom in Crisp's client signings is a reflection of the huge increase in popularity of social gaming and interaction online.

High profile companies are turning to Crisp because its unique single-platform Community Management System automates many vital functions, keeps companies COPPA compliant, has a proven accuracy rating of 98.4 per cent in the detection of online predators and cyber bullies and has been proven to save more than 80 per cent in moderation cost.

With MMO and Virtual World membership numbers increasing exponentially, companies are beginning to find that their own in-house systems are at breaking point and human moderation costs are soaring. The Crisp system allows companies to bring on huge numbers of new customers without the corresponding rise in customer service and moderation staff.

Adam Hildreth, CEO, Crisp Thinking says:

"As online social gaming and interacting have become part of our daily lives, Crisp has emerged as an essential tool for online businesses in the social space. More than 84 million young people around the world upload and download content every day. Socialising via web and mobile technology is part of our daily routine - it's how we communicate.  The pioneers in the kid and teen social / gaming space who recognised Crisp products as essential to their business success have paved the way for all online social gaming and online communities. Just as we manage behaviour offline, the companies that plan for success in the online space understand the need to manage behaviour online. It's essential to ensure not only a safe customer experience but a good customer experience as well."

These new sign ups add to an already extensive customer base which includes – ZuCamp, Masher Media, Medikidz, SuperSecret, Six Degrees Games, Virtual Fairground, WishB, dPals.com, ReelFX, Zula International, Webbliworld, Vector Entertainment, Talentnation, Flipoutz along with Sony Online Entertainment and Cartoon Network.

ENDS

For further information contact:

Oxana Morozowska

Crisp Thinking

+44 07826404987

oxana.morozowska@crispthinking.com

About Crisp:

Crisp is the global leader of community management and analytics technology for social media.  Established in 2005, the Crisp Community Management Platform allows gaming and social network companies to profile, manage, and protect across both moderation and customer service functions from within one single system, using one simple dashboard.

With offices in the UK and the United States, Crisp helps brands create engaging and healthy online communities and reduce customer service and moderation costs by more than 80 per cent. Its full reporting and dashboard capabilities analyse levels of user engagement and overall moderation and CSR team performance.

The Crisp platform both blocks in real time and offers ongoing in-depth analysis of conversations in multiple languages including English, Spanish, French, Russian, Portuguese, German and Dutch. These analysis engines are constantly updated to detect new behaviours, new language forms and slang, as well as new abuse tactics. The Crisp platform also provides end users with the most up-to-date COPPA compliant online child safety service available today. In tests it has a proven accuracy rating of 98.4 per cent in the detection of online predators and cyber bullies. 

Proven to scale, with millions of messages and users per day, the Crisp platform is the solution of choice by some of the world's largest online media companies. For more information, visit  www.crispthinking.com.

Notes to Editor:

LEGO and the LEGO logo are trademarks of the LEGO Group. © 2010 The LEGO Group.  All rights reserved and used with permission.