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comScore: Games Media UK Results, Q2 2012

A complete run-down of the top consumer and trade games media by UK traffic

comScore has released traffic data for calendar Q2 2012 (April - June) and GamesIndustry International has compiled a list of the top 20 gaming media websites as defined by UK traffic numbers.

The list below is ordered by Total Unique Visitors, and features specialist sites that primarily offer videogames editorial such as news, reviews or other features.

This table does not indicate absolute rank, but is a comparative list of specific games media outlets. Sites excluded from this listing include content aggregation websites, advertising networks, digital distribution websites, file download sites, official publisher websites, free games sites and cheats sites. A full games site ranking, which would also include all of the above along with videogame editorial sites, is available to purchase from comScore.

Please note that comScore has two methods of measuring traffic to websites. The results for those websites listed as "panel" are derived from comScore's continuously measured consumer panel (sampling), whereas the traffic for websites marked as "unified" is derived from comScore's Unified Digital Measurement, which blends census-level collected data (from javascript embedded in the website by the publisher) with the comScore panel.

GamesIndustry International publishes the comScore results on a quarterly basis, with the next article to be published in October 2012 for the calendar Q3 2012 period. Check out the 2012 comScore games media UK Q1 figures for additional context on this year, and Q2 2011 figures to see year-on-year changes.

The following table is a list of consumer gaming sites for the period April - June 2012:

Media Methodology Av. UK Monthly Unique Visitors Av. UK Monthly Visits Av. UK Visits per Visitor
IGN.COM Unified 1.76 million 7.06 million 4.0
GAMESPOT.CO.UK Unified 1.03 million 3.02 million 3.1
TWITCH.TV Unified 376k 3.71 million 9.9
JOYSTIQ.COM Unified 374k 1.25 million 3.3
KOTAKU.COM Unified 373k 1.84 million 5.0
EUROGAMER.NET Unified 349k 1.74 million 5.0
GAMESRADAR.COM Unified 305k 1.09 million 3.6
GAMETRAILERS.COM Unified 303k 1.37 million 4.5
GAMEFRONT.COM Unified 292k 765k 2.6
PCGAMER.COM Unified 268k 466k 1.7
COMPUTERANDVIDEOGAMES.COM Unified 255k 1.22 million 4.8
GIANTBOMB.COM Unified 232k 747k 3.2
XBOX360ACHIEVEMENTS.ORG Unified 222k 1.19 million 5.4
ESCAPISTMAGAZINE.COM Unified 208k 1.34 million 5.4
VIDEOGAMER.COM Panel 183k 246k 1.3
UGO.COM Unified 175k 262k 1.5
GAMESPOT.COM Unified 174k 448k 2.6
GAMEINFORMER.COM Panel 171k 358k 2.1
1UP.COM Unified 171k 404k 2.4
GAMEREVOLUTION.COM Unified 162k 264k 1.6

The following table is a list of industry-focused gaming sites for the period April - June 2012:

Media Methodology Av. Monthly Unique Visitors Av. Monthly Visits Av. Visits per Visitor
MCVUK.COM Unified 57k 352k 6.2
GAMESINDUSTRY.BIZ Unified 57k 310k 5.5
DEVELOP-ONLINE.NET Unified 48k 217k 4.6
GAMASUTRA.COM Unified 42k 114k 2.7

All data is (c) comScore Media Metrix 2012, and is reproduced with permission. For more information on using comScore or to purchase access to the monthly data please contact Colin Burrows.

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