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comScore: Games media UK results, February 2011

A complete run-down of the top consumer and trade games media by UK traffic

comScore has released traffic data for February 2011 and GamesIndustry.biz has compiled a list of the top 20 gaming media websites as defined by UK traffic numbers.

The list below is ordered by Total Unique Visitors, and features specialist sites that primarily offer videogames editorial such as news, reviews or other features.

This table does not indicate absolute rank, but is a comparative list of specific games media outlets. Sites excluded from this listing include content aggregation websites, advertising networks, digital distribution websites, file download sites, official publisher websites, free games sites and cheats sites. A full games site ranking, which would also include all of the above along with videogame editorial sites, is available to purchase from comScore.

Please note that comScore has two methods of measuring traffic to websites. The results for those websites listed as "panel" are derived from comScore's continuously measured consumer panel (sampling), whereas the traffic for websites marked as "unified" is derived from comScore's Unified Digital Measurement, which blends census-level collected data (from javascript embedded in the website by the publisher) with the comScore panel.

GamesIndustry.biz will continue to publish the comScore results on a monthly basis.

The first table is a compilation of consumer media sites.

Media Methodology Total UK Unique Visitors Total UK Visits Av. UK Visits per Visitor
IGN.COM Unified 2.24 million 7.24 million 3.2
GAMESPOT.CO.UK Unified 1.89 million 6.43 million 3.4
GAMETRAILERS.COM Unified 477,000 1.70 million 3.6
JOYSTIQ.COM Unified 425,000 1.43 million 3.4
EUROGAMER.NET Unified 405,000 2.5 million 6.2
KOTAKU.COM Unified 366,000 1.8 million 4.9
GAMESRADAR.COM Unified 360,000 1.13 million 3.1
COMPUTERANDVIDEOGAMES.COM Unified 295,000 1.49 million 5.0
1UP.COM Unified 281,000 634,000 2.3
ESCAPISTMAGAZINE.COM Unified 280,000 1.82 million 6.5
PCGAMER.COM Unified 267,000 605,000 2.3
XBOX360ACHIEVEMENTS.ORG Unified 250,000 973,000 3.9
GAMEFRONT.COM Unified 241,000 640,000 2.7
GAMESPY.COM Unified 202,000 351,000 1.7
GIANTBOMB.COM Panel 170,000 521,000 3.1
DESTRUCTOID.COM Unified 159,000 667,000 4.2
TEAMXBOX.COM Unified 134,000 172,000 1.3
G4TV.COM Panel 110,000 164,000 1.5
GAMEOLOSOPHY.COM Panel 102,000 155,000 1.5
QJ.NET Panel 95,000 130,000 1.4

The second table is a compilation of trade media sites.**

Media Methodology Total Unique Visitors Total Visits Av. Visits per Visitor
GAMESINDUSTRY.BIZ* Unified 46,000 138,000 3.0
NEXT-GEN.BIZ Unified 27,000 81,000 3.0
MCVUK.COM Panel 26,000 44,000 1.7
GAMASUTRA.COM Panel 7,000 10,000 1.4

* Content is available to registered users only.

** No traffic data was available for IndustryGamers.com and Develop-Online.net.

All data is (c) comScore Media Metrix 2011, and is reproduced with permission. For more information on using comScore please contact Colin Burrows.

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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