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Codemasters secures Middle East distribution for F1 2010

Racing title due in Gulf Cooperation Council region this September

UK publisher Codemasters has tied down a distribution deal for its forthcoming F1 2010 game in the Gulf Cooperation Council region.

AXO Entertainment and Modern Electronics will handle the PlayStation 3 and Xbox 360 game, currently in production at Codemasters Birmingham, when it's released this September.

"We feel privileged that Codemasters has chosen the AXO Entertainment / Modern Electronics partnership as its regional partners for F1 2010 and its portfolio of products," commented Saeed El-Ajou, CEO of AXO Entertainment.

"We're confident our extensive home entertainment experience and strong presence throughout the region will maximise F1 2010 and all of our mutual business goals."

The GCC region covers Kuwait, Bahrain, Saudi Arabia, Qatar, United Arab Emirates and Oman.

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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