Codemasters appoints Koch as European distribution partner
Publisher announces review of distribution arrangements going forward
Codemasters has appointed Koch Media as a distribution partner in Europe, handing marketing and distribution duties for its console and PC titles to the company.
The agreement has arisen following a company review of distribution arrangements in readiness for a refined portfolio of titles for FY 2011, it said today.
Starting immediately, Koch will manage the distribution of Codemasters' back catalogue and future titles in Germany, Austria and Switzerland. It will work alongside existing divisions in those regions to facilitate the transition of retail relationships, said the publisher.
Earlier this year, reports suggested that Codemasters was due to receive new investment following a tough 2009 that left the company short of cash.
The publisher also scaled back its North American office, reducing staff numbers to return it to a core sales and publishing operation.
Codemasters has just announced it will launch F1 2010 on PS3, Xbox 360 and PC this September.