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Chinese social games firm Happy Elements nets $30m

Company looking to expand into Western markets, smartphone gaming

Chinese social gaming firm Happy Elements has raised a further $30 million in series B funding led by Legend Capital, as well as existing investor DCM.

The company was founded in 2009 with eight staff and now boasts a headcount of 300. It has a number of hit titles in Japan, Korea and China including Boss Vegas, My Fishbowl and Lounge Bar. It originally scored $5 million last year.

According to Tech Crunch the investment will be used for expansion into the West, new smartphone releases for 2012 and to hire new talent.

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.